The Real Deal New York

Will Simon Property Group start a retail revolution with its new concept store?

By Business Insider | October 22, 2017 03:03PM

The Edit opens next month. (Appear Here, back/ Pixabay, front)

A new store in Roosevelt Field Mall on Long Island might be the start of a retail revolution.

Developed by Simon Property Group, the new store launching next month will make retail “as easy as booking a hotel room,” according to Business Insider. The 3,500-square-feet store called The Edit @ Roosevelt Field will rent space to a rotating group of brands who will create temporary displays for their products or services, with staffers — hired by Simon or the brand — on-hand to talk with shoppers.

Some participating brands will be formerly online-only whereas others will be brands that were traditionally brick-and-mortar stores. Participating brands include Raden Smart Luggage, Skinnydip London, Vitaly, Rhone, Winky Lux and Uprise Art.

[Business Insider]