At Baccarat Hotel “everything is potentially for sale”

Think of it as "experiential acquisition”

TRD WEEKEND EDITION /
Oct.October 28, 2017 11:00 AM

(Pixabay)

Baccarat, a French crystal-maker, will soon be selling its wares at its New York hotel property.

The sales pitches goes something like this, according to Bloomberg: “The server will take your food and drink order, and then ask, ‘May I take your crystal order?’” explained Hermann Elger, the chief operating officer of Baccarat’s hotel group and the managing director of the New York hotel. He calls this new shopping method “experiential acquisition.”

About 180 items, which are in-use throughout the hotel, are constantly on sale – from a crystal tumbler to the chandeliers. Prices range from an $80 glass to a $37,000 vase — or even up to, for the priciest item, $216,000, a crystal chandelier. There’s even an 88-page catalog on hand for those who’d like to see the details of each product.

Baccarat is not the first to try this strategy: Firmdale and Marriott International have similar approaches, however specialty luxury goods companies like Baccarat moving into hotel retail is a new emerging trend.

[Bloomberg] — E.K. Hudson


Related Articles

arrow_forward_ios
Ex-Barneys CEO Daniella Vitale (Credit: Getty Images, Google Maps)

Barneys’ lights still on, but workers left in dark

Faith Hope Consolo (Credit: Getty Images, iStock)

The real story behind Faith Hope Consolo’s glamorous life

Donald Trump and the Trump Hotel in Washington D.C. (Credit: Getty Images)

Deadline is set for bids on Trump’s DC hotel

Bed Bath & Beyond (Credit: Getty Images)

Bed Bath & Beyond is selling its real estate to private equity

Renderings of 450 11th Avenue and 350 West 39th Street (Credit: DSM Design Group and Gene Kaufman Architect)

NYC’s strong hotel pipeline pushes down occupancy, revenue: report

Holiday spending was up this year — especially online (Credit: iStock)

Unsettling news for landlords: Online retailers killed it this holiday season

Sam Chang and 150 West 48th Street (Credit: Google Maps)

Sam Chang lands $250M loan for Midtown hotel project

Moinian Group CEO Joseph Moinian, and a street view of the new Best Buy location (535 Fifth Avenue, at left) and the old one (529 Fifth Avenue, at right) 

Best Buy signs lease for new store at 535 Fifth

arrow_forward_ios
Loading...