Tiffany & Co. will launch pop-up stores around NYC

Grand Central Terminal and Rockefeller will soon sport the store's iconic robin-egg blue hue

New York Weekend Edition /
Oct.October 28, 2017 03:00 PM

After store sales stopped growing over the past two and a half years, Tiffany & Co. has decided to meet shoppers wherever they are in the busy streets of New York.

The jeweler is launching pop-up shops in Grand Central Terminal and Rockefeller Center, according to the New York Post, with both temporary stores opening in time for December holiday season. Shoppers will be able to buy their Tiffany jewelry and accessories pre-wrapped at both locations.

According to the Post, Tiffany’s new pop-up game is copying Cartier, which set up a pop-up next to the Fifth Avenue Apple store and subsequently turned it into a permanent location.

[New York Post] — E.K. Hudson


Related Articles

arrow_forward_ios
Century 21 president Marc Benitez (LinkedIn; iStock)
Return of the retailer: Century 21 relaunches
Return of the retailer: Century 21 relaunches
State Sen. Brad Hoylman and State Assemblymember Harvey Epstein (Getty)
Lawmakers propose canceling restaurant rent, providing relief for landlords
Lawmakers propose canceling restaurant rent, providing relief for landlords
Columbia University
Columbia University inks deals with 2 restaurants
Columbia University inks deals with 2 restaurants
Best Buy has closed about 20 of its big-box stores in each of the past two years (iStock)
Best Buy lays off 5,000 staffers, increases store closures
Best Buy lays off 5,000 staffers, increases store closures
421-427 East 14th Street (Google Maps, iStock)
Stuy Town to get new 17K sf grocery store
Stuy Town to get new 17K sf grocery store
(iStock/Illustration by Kevin Rebong for The Real Deal)
Year from Hell: 80% of Brooklyn businesses saw revenue drop
Year from Hell: 80% of Brooklyn businesses saw revenue drop
Macerich CEO Thomas O'Hern and PJT Partners CEO Paul Taubman (Macerich, PJT)
Macerich taps PJT Partners for assistance
Macerich taps PJT Partners for assistance
Gucci at Trump Tower (Getty)
Gucci renews lease in Trump Tower
Gucci renews lease in Trump Tower
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...