The Real Deal New York

Tiffany & Co. will launch pop-up stores around NYC

Grand Central Terminal and Rockefeller will soon sport the store's iconic robin-egg blue hue
October 28, 2017 03:00PM

(Jim Lillicotch, front; Diliff, back)

After store sales stopped growing over the past two and a half years, Tiffany & Co. has decided to meet shoppers wherever they are in the busy streets of New York.

The jeweler is launching pop-up shops in Grand Central Terminal and Rockefeller Center, according to the New York Post, with both temporary stores opening in time for December holiday season. Shoppers will be able to buy their Tiffany jewelry and accessories pre-wrapped at both locations.

According to the Post, Tiffany’s new pop-up game is copying Cartier, which set up a pop-up next to the Fifth Avenue Apple store and subsequently turned it into a permanent location.

[New York Post] — E.K. Hudson