Tiffany & Co. will launch pop-up stores around NYC

Grand Central Terminal and Rockefeller will soon sport the store's iconic robin-egg blue hue

New York Weekend Edition /
Oct.October 28, 2017 03:00 PM

After store sales stopped growing over the past two and a half years, Tiffany & Co. has decided to meet shoppers wherever they are in the busy streets of New York.

The jeweler is launching pop-up shops in Grand Central Terminal and Rockefeller Center, according to the New York Post, with both temporary stores opening in time for December holiday season. Shoppers will be able to buy their Tiffany jewelry and accessories pre-wrapped at both locations.

According to the Post, Tiffany’s new pop-up game is copying Cartier, which set up a pop-up next to the Fifth Avenue Apple store and subsequently turned it into a permanent location.

[New York Post] — E.K. Hudson


Related Articles

arrow_forward_ios
ICSC President Tom McGee and the Las Vegas Convention Center (ICSC, Wikimedia)
Covid surge dims enthusiasm for ICSC Vegas conference
Covid surge dims enthusiasm for ICSC Vegas conference
Apple to open first Bronx store, 11 location in New York
Apple to open first Bronx store, 11th location in New York
Apple to open first Bronx store, 11th location in New York
Torchlight Investors CEO Daniel Heflin and 445 Fifth Ave (Google Maps, National Institute of Public Finance)
Harbor Group owes more money in Fifth Ave foreclosure suit, lender claims
Harbor Group owes more money in Fifth Ave foreclosure suit, lender claims
2307 Beverley Road in Flatbush, Brooklyn (Getty)
Sears closing up shop in New York City
Sears closing up shop in New York City
The Broadway location of Halloween Adventure (Facebook via New York Costumes / Halloween Adventure)
Halloween Adventure to vacate East Village home as retail condo hits market
Halloween Adventure to vacate East Village home as retail condo hits market
LVMH Chairman and CEO Bernard Arnault (right), Dacra CEO Craig Robins and the Louis Vuitton store in Miami’s Design District
Making it rain in Miami’s Design District
Making it rain in Miami’s Design District
Purchases across the country rose 0.7 percent in August, easily outpacing estimates by retail analysts. (iStock)
Big month for retail sales bodes well for landlords
Big month for retail sales bodes well for landlords
385 First Avenue and Ben Shaoul (Google Maps, Getty)
385 First Ave requiring Bitcoin for retail condo sales
385 First Ave requiring Bitcoin for retail condo sales
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...