The Real Deal New York

WATCH: Ryan Serhant on aspirational pricing and why Australia does real estate better

Nest Seekers broker talks about why $88M 15 CPW sale led to more astronomical price tags
By Jhila Farzaneh and Kerry Barger | October 30, 2017 03:24PM

Blame the $88 million sale of Sanford Weill’s penthouse at 15 Central Park West as the listing that led to astronomical pricing, according to Nest Seekers International broker Ryan Serhant.

“I think there was a 24-month ripple effect after Kyle Blackmon sold the penthouse at 15 CPW where everyone said, ‘It’s New York City, anything is possible,'” said the “Million Dollar Listing New York” star during a recent interview with The Real Deal’s Hiten Samtani.

That included the seller of an $118.5 million apartment at the Ritz Carlton at Battery Park City — a listing Serhant eventually lost when it was re-listed as a two-unit combination for $75 million.

“I listed it, I did everything we could to sell it — we did drone videos, we did everything possible — and we couldn’t sell it,” Serhant said. “We’re not going to sell every listing, but we’ll sell everything we possibly can.”

To see Serhant talk more about being brutally honest with sellers, why selling Australian real estate is “the greatest thing in the world” and more, watch the video above. See the full interview here.

Produced by Jhila Farzaneh and Kerry Barger. Interview conducted by Hiten Samtani.