The augmented reality RE apps are coming!

Consider this a warning for the technology slowly developing throughout the industry

New York Weekend Edition /
Nov.November 11, 2017 05:22 PM

(Credit: back photo, pixel2013/Wikimedia Commons; photo of Paul Revere statue: Ken Lund)

Apps where users can alter an apartment to show their furniture or design preferences as they walk through the space are coming — but they will take some time to get good enough to use seamlessly.

“I think augmented reality will find a large audience when people can’t tell the difference between the real thing and the computer-generated image,” said Matthew Miller, founder of NYC architecture firm StudioLAB, to the New York Times.

“But I’m sure that’s right around the corner, like all things tech,” he added.

So, when augmented reality (AR) becomes the next big thing, here’s why experts say it will make all the difference for real estate brokers.

Warburg Realty’s Clelia Warburg Peters predicts it will speed up buyers’ decisions: “Buying a home can be very emotional. If you can change and personalize things, it can help with the decision-making process.”

AR software developer Pandora Reality is currently working on programs specifically for brokers and developers because they believe these tools will help clients stay interested in properties.

“Home buying is a weeks-long process. You can keep clients engaged with augmented reality much more than a link to a website,” said Alper Guler, the firm’s head of operations.

Michael Schroeder of firm SGA Architecture says that AR tools could even change the design of buildings during construction.

“If I’m able to stand at the site and see the shadow impact a building has on the surrounding area, it might alter the height of the building,” he told the NYT.

[NYT] — E.K. Hudson


Related Articles

arrow_forward_ios
Eric Gordon
Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Big Tech locations in NYC
MAP: Here’s a look at all the Big Tech locations in NYC
MAP: Here’s a look at all the Big Tech locations in NYC
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
Gary Barnett with 32 West 48th Street
A “nonsense issue”: Extell Diamond District hotel mired in 18 inch dispute
A “nonsense issue”: Extell Diamond District hotel mired in 18 inch dispute
From left: John Perez, Christian Amato and Nathalia Fernandez in front of Jacobi Hospital in the Bronx (Getty Images, JacobiPeds.org, ChristianAmato.com, John Perez)
Candidates back affordable housing, but not in their back yard
Candidates back affordable housing, but not in their back yard
Arlington Village at 3100-3124 Atlantic Avenue in East New York, Brooklyn (Google Maps, Getty)
Developing in downtrodden areas gets dicey
Developing in downtrodden areas gets dicey
800 East Main Street and AMS Acquisitions' Avi Abadie (Town of Yorktown, LinkedIn)
Luxury senior housing proposed for vacant Westchester office
Luxury senior housing proposed for vacant Westchester office
D&F Development Group’s Peter Florey and the development site at the northwest corner of Pulaski and Elwood Roads in East Northport (D&F Development Group, Google Maps)
Four decades in making, East Northport project clears key hurdle
Four decades in making, East Northport project clears key hurdle
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...