A new campaign in Massachusetts is trying to boost the number of women working in building trades.
Run by the Northeast Center for Tradeswomen’s Equity, the organization wants women to see the benefits of Boston’s current building boom by joining the industry, according to the Boston Globe.
The campaign of posters showing women working on construction sites rolled out on Thursday. Currently, about 5 percent of building trades workers in the state are women, and the organization wants to see that number rise to 20 percent by 2020.
Boston city officials are in support — earlier this year, the city issued an ordinance to promote hiring women, minorities and locals on construction sites — and so are developers, like the state Gaming Commission: a woman working on their casino in Everett graces some of the campaign’s posters.
[Boston Globe] — E.K. Hudson