On Thursday, the owners of Trump Soho ditched the President’s brand and renamed the property “the Dominick Hotel.”
The move comes after the hotel lost business over President Trump’s unpopularity among some former customers. Several NBA teams refused to stay at the property, The Hill reported. Los Angeles-based private equity firm CIM Group, which owns the hotel-condominium tower, previously signed a contract to drop its licensing deal with the Trump Organization.
CIM is paying the Trump Organization to walk away, the New York Times reported last month.