Airbnb is already cashing in on Super Bowl

Win or lose, these fans are going to be happy campers

Dec.December 31, 2017 11:23 AM

(Credit: U.S. Air Force photo, back; Pixabay)

The Super Bowl is about a month away and Airbnb is already singing a victory song.

The annual event is known to dramatically increase local hotel revenues, and, for 2018, Airbnb wanted a piece of the action in the Twin Cities: the short-term rental giant launched a project dedicated to getting more hosts in the area and have exceeded their loftiest goals, according to the Wall Street Journal.

“It is increasingly realistic that the Airbnb host community will end up tripling to 3,000,” the company said in a statement. Their original goal had been 2,000 and, as of last February, when Airbnb’s effort kicked off, there were only 1,000 hosts so even the idea of doubling that number seemed “an audacious goal” worth trying for.

But residents of the Twin Cities were more enthusiastic then the company thought and with homes renting out for thousands of dollars a night, who could blame them? Well, hoteliers – that’s who. They advocated for Minneapolis and St. Paul to adopt regulations to govern Airbnb’s operations in the area, which were successfully passed this fall.

Fortunately for Airbnb and locals who wanted rent out their homes, the new rules don’t seem to have acted as a deterrent for hosts. As a result, the company is lightening up on their original response to the regulations, which was to take the Twin Cities to court.

[WSJ] — Erin Hudson

Related Articles

From left: Mayor Bill de Blasio, 54 West 39th Street, 62 Grand Street, and 208 West 30th Street (Credit: Google Maps)

The Airbnb crackdown continues: City targets three more buildings

Mayor Bill de Blasio and Stanley “Skip” Karol, an Airbnb host (Credit: Getty Images and Youtube)

Airbnb host narrowly clears hurdle in First Amendment claim against city

A West Village Airbnb listing (Credit: Airbnb)

Airbnb Luxe launched without listings in one of their biggest potential markets — why?

From left: Stephen Ross and Jeff Blau of Related and Donovan Richards (Credit: Getty Images)

Stephen Ross, Jeff Blau among donors to Donovan Richards’s Queens BP campaign

Boris Santos

A win for real estate: Socialist candidate halts Assembly bid

City Comptroller Scott Stringer (Credit: Getty Images)

City Comptroller Scott Stringer proposes “Tenant Bill of Rights”

Marlene Cintron, the Bronx’s head of economic development (Credit: iStock)

“It didn’t happen:” Bronx leader says Opportunity Zone program failed to deliver

Airbnb CEO Brian Chesky (Credit: Getty Images, Airbnb)

Airbnb, once profitable, lost $322M in 9 months