Meet Gen Z: Three things to know about the next wave

The new generation is a mystery no longer

TRD WEEKEND EDITION /
Jan.January 06, 2018 04:26 PM

(Credit: Pexels)

By 2026, they will rule the retail world — or at least they’ll be old enough to exercise some serious buying power, so a report from Business Insider’s research division dug into what Gen Z, defined as people born from 1996 to 2010, likes and dislikes, and surprisingly perhaps, the results aren’t doom and gloom for brick and mortar stores.

But you can’t be a digital ghost, naysayer or uncool (though, who knows, maybe that’s coming back). Here are the top three takeaways that will get Gen Z’s attention:

1. Experience

(Credit: Pixabay)


Gen Zers currently likes shopping at physical stores (emphasis on currently). Something about the novelty of a place where you can buy stuff and people hang out is appealing — go figure.

2. Don’t waste time

(Credit: Pixabay)


Gen Zers won’t use slow-loading or hard-to-navigate websites and apps. They are an impatient, efficient group.

3. Be on brand

(Credit: Pixabay)


Quality and curation motivates Gen Zers — if it’s not pretty they’re not buying.

[Business Insider]


Related Articles

arrow_forward_ios

For mall owners like Simon, Brookfield and Vornado, Forever 21 bankruptcy signals more trouble ahead

10 Madison Square West (Credit: StreetEasy, iStock)

Lawsuit: Pet Smart’s animal excrement is stinking up this $11K-a-month apartment

Clockwise from top left: 312 West 34th Street, 61 North 9th Street, 639 Classon Avenue, and One Fulton Square (Credit: Google Maps)

These were the top 10 NYC retail leases in July

The worst stocks you can buy? Retail. And for many, it isn’t getting better.

US landlords say Topshop owner is freezing them out amid bankruptcy

Bringing the band back together: Eddie Lampert to buy Sears Hometown and Outlet Stores

Bumble’s going brick-and-mortar

Meet the hedge fund that’s buying Barnes & Noble’s 627 stores

arrow_forward_ios