The Real Deal New York

I-sales broker Nicole Rabinowitsch launches own firm

Borough Park-based brokerage Pink Real Estate Group to focus on building, dev site sales in Manhattan and BK
By Mark Maurer | January 08, 2018 02:30PM

Nicole Rabinowitsch

Investment sales broker Nicole Rabinowitsch left TerraCRG last month to launch her own firm, Pink Real Estate Group, a Borough Park-based investment sales brokerage, she told The Real Deal.

She will helm Pink Real Estate Group with two of her sons Isaac and Charles, ages 19 and 22 respectively, and plans to have assembled a team of 15 employees within a year. The firm will focus on the brokering of off-market Manhattan and Brooklyn building sales and development/conversion deals across all asset types.

The broker served as senior vice president at Brooklyn commercial brokerage TerraCRG for nearly a year. Before that, she ran a Williamsburg-based brokerage Constellation Real Estate Advisors with Gabriel Saffioti and was a broker at Midtown-based commercial brokerage Eastern Consolidated, where she worked closely with Saffioti. Prior to real estate, she spent 15 years as CEO of a luxury retail tile company called Takiba Tile & Stone.

Rabinowitsch is also a rare breed: a woman running a commercial real estate business in New York City.

She said running her own shop will allow her to take a “more fluid approach” to identifying deals than the territory system used by many firms.

Describing other firms’ models as “too restrictive,” Rabinowitsch said, “My vision is very grand.”

“My brand stands for transparency, which the market will come to recognize,” she added.

Pink recently signed an office lease in Borough Park and intends to open a small space in Manhattan as well.

According to Rabinowitsch, she has brokered more than $400 million in deals over the past five years. Her blockbuster deals include Waterbridge Capital’s roughly $100 million purchase of 103 North 3rd Street in 2014 while at Eastern, and Shulem Herman’s recent $53 million Brownsville deal while part of the team at TerraCRG. TerraCRG CEO Ofer Cohen declined to comment.