Real estate’s rock star: Mary Louise Perlman

The musician-turned-real estate exec shares how music still plays a role in her corporate life

New York /
Jan.January 25, 2018 03:55 PM

The office of Mary Lousie Perlman is a bit different from that of the typical real estate executive.

For one, it includes a bass guitar and a few amps. For another, Perlman can often be spotted jamming out in her office with them.

That’s because Perlman, vice president of development and marketing at the New York-based real estate firm Alfa Development, is a musician, formerly of the band Spalding Rockwell. She sometimes plays at work to get into a creative headspace or to break up the tediousness of analyzing floor plans.

Perlman joined Alfa in 2010, and during the course of her career, has been involved in the predevelopment, marketing and sales of more than 15 luxury Manhattan condos, totaling nearly $1 billion in closings. The firm’s biggest condo projects in Manhattan include, 311 East 11th Street, 151 Wooster Street and 200 East 21st Street.

The Real Deal spent some time with Perlman to discuss how music still plays a role in her day-to-day.

Video produced by Jhila Farzaneh and Kerry Barger. Interview conducted by Kathryn Brenzel.


Related Articles

arrow_forward_ios
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
Hiten Samtani
Watch: CoStar makes its biggest resi Move yet
Watch: CoStar makes its biggest resi Move yet
Hiten Samtani
Watch: Inside the ultra-luxury market’s “parallel universe”
Watch: Inside the ultra-luxury market’s “parallel universe”
Wall Street sees some hope for resi firms
Watch: Wall Street sees some hope for resi firms
Watch: Wall Street sees some hope for resi firms
@properties Thad Wong
Watch: “Losing money should not be an option in brokerage”: Thad Wong
Watch: “Losing money should not be an option in brokerage”: Thad Wong
Watch: What’s happening with noncompetes?
Watch: What’s happening with noncompetes?
Watch: What’s happening with noncompetes?
TRD's Hiten Samtani and Pacaso's Austin Allison
Breaking down second home co-ownership with Pacaso’s Austin Allison
Breaking down second home co-ownership with Pacaso’s Austin Allison
Related Group's Jorge Pérez  and Related Companies' Stephen Ross
Watch: Related’s billionaires break up
Watch: Related’s billionaires break up
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...