Super Bowl LII will be remembered as the most expensive Super Bowl in the event’s history to date, according to Bloomberg.
Tickets were going for the highest average prices on the books — $6,598 as compared to just over $4,000 last year, but the party’s just getting started for Minneapolis.
The city has a lot staked on this game including, of course, local industry, but also its burgeoning status as a startup and foodie haven. In order to keep its momentum rolling, a spate of new initiatives in the city have cropped up just in time to enjoy the Super Bowl spotlight.
“Most Super Bowl cities don’t have a lasting legacy—I’m looking at you, New York. [But] Minneapolis is going beyond the moment,” said Andrew Zimmern, a Travel Channel TV host who’s the NFL’s culinary ambassador for Super Bowl LII.
He points to the new Minnesota Super Bowl Legacy Fund created to help children live active lifestyles. “Do you see any other Super Bowl City doing that? Answer: No.” [Bloomberg] — Erin Hudson