Going hard: Super Bowl LII is the priciest event to date

It's all fun and games until someone has to pick up the tab

New York Weekend Edition /
Feb.February 04, 2018 04:30 PM

(Credit: Pexels, Pixabay)

Super Bowl LII will be remembered as the most expensive Super Bowl in the event’s history to date, according to Bloomberg.

Tickets were going for the highest average prices on the books — $6,598 as compared to just over $4,000 last year, but the party’s just getting started for Minneapolis.

The city has a lot staked on this game including, of course, local industry, but also its burgeoning status as a startup and foodie haven. In order to keep its momentum rolling, a spate of new initiatives in the city have cropped up just in time to enjoy the Super Bowl spotlight.

“Most Super Bowl cities don’t have a lasting legacy—I’m looking at you, New York. [But] Minneapolis is going beyond the moment,” said Andrew Zimmern, a Travel Channel TV host who’s the NFL’s culinary ambassador for Super Bowl LII.

He points to the new Minnesota Super Bowl Legacy Fund created to help children live active lifestyles. “Do you see any other Super Bowl City doing that? Answer: No.” [Bloomberg]Erin Hudson


Related Articles

arrow_forward_ios
270 W Montauk Hwy, Hampton Bays, NY (Loopnet)
Legendary Hampton Bays bar up for sale
Legendary Hampton Bays bar up for sale
Prologis Chairman and CEO Hamid Moghadam (Getty, Prologis)
Industrial space “effectively sold out” amid leasing frenzy, Prologis says
Industrial space “effectively sold out” amid leasing frenzy, Prologis says
Starwood raises $10B for distressed real estate plays
Starwood raises $10B for distressed real estate plays
Starwood raises $10B for distressed real estate plays
Aulder Capital CEO Jonah Bamberger and 162-164 East 82nd Street (Rosewood Realty Group, Slate Property Group)
Two Upper East Side apartment buildings head to foreclosure sale
Two Upper East Side apartment buildings head to foreclosure sale
Stripes founder Ken Fox and a rendering of 40 10th Avenue (Stripes, Neoscape)
Private equity firm carves out 14K sf at Aurora’s Solar Carve building
Private equity firm carves out 14K sf at Aurora’s Solar Carve building
Resurrection! Work resumes on stalled Clinton Hill residential project
Resurrection! Work resumes on stalled Clinton Hill residential project
Resurrection! Work resumes on stalled Clinton Hill residential project
CRE held up through the pandemic far better than most expected (iStock)
How commercial real estate survived the pandemic
How commercial real estate survived the pandemic
Harbor Group grabs $558M in financing for Black Rock purchase
Harbor Group grabs $558M in financing for Black Rock purchase
Harbor Group grabs $558M in financing for Black Rock purchase
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...