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New York

FitHouse plans 15 new locations in NYC

The exercise studio will utilize so-called shotgun leases

276 Bowery and Clement Benoit
276 Bowery and Clement Benoit

In an effort to expand quickly in the city, an exercise studio is planning to use so-called shotgun leases.

FitHouse plans to open 15 locations in the city through leases that allow either the studio or landlord to cancel with a 60- to 90-day notice, the New York Post reported. The company’s first location will be at 276 Bowery, and other locations are planned for Flatiron, Chelsea and SoHo.

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“We like the flexibility of opening spaces fast and closing them fast if we find the location is not right,” FitHouse founder and 33-year-old chief executive, Clement Benoit, told the Post.

The company is seeking spaces of 3,000-plus square feet and invests about $150,000 square feet in each of its new locations. FitHouse is also scoping out former studio spaces that have closed down in popular neighborhoods.

Benoit has raised roughly $3 million in venture capital led by Global Founders Capital. [NYP] — Kathryn Brenzel

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