Guess what listing platform some luxury home sellers swear by

The "internet pioneer" has been around for more than 20 years

TRD WEEKEND EDITION /
Feb.February 10, 2018 02:52 PM

(Credit: Sam Howzit)

Long before StreetEasy, Zillow, Compass or Amazon, there was eBay, and there are some who even now continue to swear by their listings. Michael B. Willhoit, who has listed his nearly $9 million Springfield, Mo. home on eBay for over a year, is one of them.

He does it, in part, because the site “reaches a zillion people, even people from overseas,” as he told the Wall Street Journal. Others agree: tapping into eBay’s 170 million active users allows the listing to get in front of more people and has less competition — there’s only about 100 houses listed on the site, according to the Journal. Consider the site has roughly $1 billion listings, the properties stick out.

Once someone signals interest, the conversation moves off the site into a formal peer-to-peer setting. It works for sellers like Willhoit who is making the sale without the help of an agent thus far.

On the other hand, there are those who feel eBay and luxury don’t even belong in the same sentence.

“You’ve already demoted the house [because of] the style of what eBay is—used things being sold,” said Madison Hildebrand of Pacific Union International to the Journal. [WSJ]Erin Hudson


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