The Real Deal New York

Former Esprit executive relists Plaza Hotel condo with $10M price cut

Jurgen Friedrich listed the property last year for $39.5M
March 13, 2018 08:38AM

Astor Suite at the Plaza Hotel

After two failed attempts to sell his condo at the Plaza Hotel, billionaire Jürgen Friedrich has cut the price by $10 million and relisted the unit.

Friedrich, founder of fashion brand Esprit, listed his four-bedroom unit — dubbed the “Astor Suite” for John Jacob Astor VI, who stayed at the hotel as a guest — for $29.95 million, Mansion Global reported. This is Friedrich’s third attempt at selling the fifth floor condo.

He purchased the unit in 2007 for $25 million and quickly tried to sell it a year later for $55.5 million. Last year, he listed the condo for $39.5 million.

The suite is a combination of two units on the floor, which together span 5,102 square feet. Douglas Elliman’s Melanie Lazenby and Dina Lewis are handling the listing. [Mansion Global]Kathryn Brenzel