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New York

Former Esprit executive relists Plaza Hotel condo with $10M price cut

Jurgen Friedrich listed the property last year for $39.5M

Astor Suite at the Plaza Hotel
Astor Suite at the Plaza Hotel

After two failed attempts to sell his condo at the Plaza Hotel, billionaire Jürgen Friedrich has cut the price by $10 million and relisted the unit.

Friedrich, founder of fashion brand Esprit, listed his four-bedroom unit — dubbed the “Astor Suite” for John Jacob Astor VI, who stayed at the hotel as a guest — for $29.95 million, Mansion Global reported. This is Friedrich’s third attempt at selling the fifth floor condo.

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He purchased the unit in 2007 for $25 million and quickly tried to sell it a year later for $55.5 million. Last year, he listed the condo for $39.5 million.

The suite is a combination of two units on the floor, which together span 5,102 square feet. Douglas Elliman’s Melanie Lazenby and Dina Lewis are handling the listing. [Mansion Global] — Kathryn Brenzel