As seen on a printed screen: Owner markets UES townhouse by placing rendering of renovation over facade

Owner has had tough time unloading property

New York /
Mar.March 22, 2018 09:45 AM

56 East 66th Street (Credit: Nest Seekers)

Pay no attention to that building behind the curtain: It’s just the “before” shot of a townhouse that is poised for a makeover.

Anand Khubani, a New Jersey-based “as-seen-on-TV” marketer, has placed a 60-foot-high printed screen on the facade of his townhouse at 56 East 66th Street to show prospective buyers what it could look like if renovated, the Wall Street Journal reported. Khubani has had some trouble finding a buyer for the five-story townhouse.

He purchased the building in 2015 for $15 million. He received approval from the Landmarks Preservation Commission to renovate the entire building but decided to list the property as is — plus the approved design plans — when the market slowed.

“The market had been a little quiet,” Khubani said. “Rather than invest in developing it right away, the idea was to give the potential customer a vision.”

He initially listed the property for $19.95 million shortly after buying it, and cut the price to $13.95 million in January. Lisa Simonsen andKristin Lukic of Douglas Elliman are handling the listing. [WSJ] — Kathryn Brenzel 


Related Articles

arrow_forward_ios
The Observation Deck at Hudson Yards (Credit: Adam Pogoff)
Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
These are the tallest towers underway in NYC
These are the tallest towers underway
in NYC
These are the tallest towers underway
in NYC
A new competition asks what would houses on Mars look like (Credit: Getty Images, Pixabay)
Architecture’s final frontier: Here’s what houses on Mars might look like
Architecture’s final frontier: Here’s what houses on Mars might look like
Community Development Corporation of Long Island CEO Gwen O'Shea (CDCLI, iStock)
Nassau County aims to salvage $6M rent relief program
Nassau County aims to salvage $6M rent relief program
Senator Chuck Schumer and 70 Prospect Park West (Google Maps, Getty)
Schumer blasts Brooklyn landlord as NY pols vow to pass good cause eviction
Schumer blasts Brooklyn landlord as NY pols vow to pass good cause eviction
Dick Cavett and the property in Montauk (Compass, Wikipedia)
Dick Cavett sells estate for $24M in priciest Montauk deal this year
Dick Cavett sells estate for $24M in priciest Montauk deal this year
Judge trashes 421a rent overcharge suit against Muss
Judge trashes 421a rent overcharge suit against Muss
Judge trashes 421a rent overcharge suit against Muss
Low interest rates and the capability for some to work from home is helping fuel the market for vacation homes, a new survey indicates. (iStock)
Pandemic continues to fuel demand for second, third homes
Pandemic continues to fuel demand for second, third homes
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...