Is your project “Instagrammable” enough?

If it doesn't show up on the gram, does it exist at all?

New York Weekend Edition /
Mar.March 25, 2018 10:00 AM

From left: Cha Cha Matcha, Museum of Ice Cream San Francisco (Credit: Instagram, Cjfrey)

Love it or hate it, the new reality is that, unless a project is adored enough to fill the Instagram feeds of its customers, guests or residents, it’s safe to say something in the design is off.

“In reality, every space inside a project has to be ‘Instagrammable,’” designer Philippe Maidenberg told Architect’s Newspaper. “There is a similar way of thinking among architects, directors, and photographers. On the top of their minds, they’re always considering, ‘What will visitors see when they see the building? … How can we surprise them?’”

Notable interiors that fulfill all photogenic dreams include restaurants like Jack’s Wife Freda, Cha Cha Matcha and Elsa, Ramona, Sisters, and The Spaniard. The most famous, of course, is the Museum of Ice Cream, but offices and hotels are also picking up on the trend, which, to Maidenberg, can only be a good thing.

“The standards are getting higher and higher for the greater good,” he said to AN — in terms of design at least. [AN]Erin Hudson


Related Articles

arrow_forward_ios
The Observation Deck at Hudson Yards (Credit: Adam Pogoff)
Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
These are the tallest towers underway in NYC
These are the tallest towers underway
in NYC
These are the tallest towers underway
in NYC
A new competition asks what would houses on Mars look like (Credit: Getty Images, Pixabay)
Architecture’s final frontier: Here’s what houses on Mars might look like
Architecture’s final frontier: Here’s what houses on Mars might look like
From left: 11 Madison Avenue, Beam Suntory CEO Albert Baladi and SL Green CEO Marc Holliday (Photos via Beam Suntory; SL Green)
Beam Suntory will move HQ to 11 Madison Ave from Chicago
Beam Suntory will move HQ to 11 Madison Ave from Chicago
Yelp's 11 Madison and PWC's 300 Madison. (SL Green, Brookfield)
Yelp, PwC test options on Manhattan’s sublease market
Yelp, PwC test options on Manhattan’s sublease market
Four Points by Sheraton Midtown at 326 W 40th Street (Google Maps; iStock)
Recipe for success? Ghost kitchens cut deals with empty hotels
Recipe for success? Ghost kitchens cut deals with empty hotels
Photos courtesy of HAP Investments
HAP Investments unveils new plans for Jersey City high-rise
HAP Investments unveils new plans for Jersey City high-rise
Photo Illustration of BioMed Realty CEO Tim Schoen and Alexandria Real Estate Equities CEO Joel S Marcus. (Getty, BioMed)
Life sciences boom continues with 36M sf in works
Life sciences boom continues with 36M sf in works
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...