Trump Hotels’ self-reinvention? Not so tremendous so far

Developers haven't followed through on licensing arrangements in Dallas, Seattle, Denver and San Francisco

TRD New York /
Apr.April 13, 2018 05:25 PM

Planned Trump Hotel in Cleveland, Mississippi and Trump Hotels’ Eric Danziger (Credit: Getty Images)

In Mississippi, the Trump Hotel business is booming. Four hotels are on the rise in three delta towns and developers have already secured key tax breaks to build them.

Go north, west or east of the Magnolia State, however, and virtually nothing is moving forward, Bloomberg reports, in a new look at the company hotel business.

The Trump Organization previously announced the creation a new hotel brand, Scion, and boasted of more than 30 letters of intent for development deals. But no developers have followed through on tentative licensing arrangements in Dallas, Seattle, Denver and San Francisco.

Some hospitality analysts and development heads who spoke to Bloomberg said the Trump brand has become too toxic.

“These Trump brands just have not gotten legs yet,” said Drew Dimond of Dimond Hotel Consulting Group. “I haven’t heard one developer mention that’s a brand they’d want.”

Trump’s Washington, D.C. hotel, which opened before Donald Trump took office, is perhaps the sole success story in the last year. The Trump Organization lost its licensing deal with CIM Group at Trump Soho last year, its Chicago hotel can’t find a tenant for an empty 60,000-square-foot retail space, and abroad the Trump name has been removed from hotels in both Toronto and Panama.

Despite this, Trump Hotels, led by Eric Danzinger, insists the company revenues are strong. [Bloomberg]Will Parker


Related Articles

arrow_forward_ios
Make Greenland Great Again? Trump wants to buy Arctic territory

Make Greenland Great Again? Trump wants to buy Arctic territory

Make Greenland Great Again? Trump wants to buy Arctic territory
Hamptons’ priciest summer rental to host MAGA extravaganza next month

Hamptons’ priciest summer rental to host MAGA extravaganza next month

Hamptons’ priciest summer rental to host MAGA extravaganza next month
Blackstone's Frank Cohen and Amazon CEO Jeff Bezos with the HQ2 site (Getty; Blackstone; Google Maps)

Amazon grows HQ2 site near DC with hotel buy

Amazon grows HQ2 site near DC with hotel buy
Rendering of the Tokyo Tokiwabashi project (Courtesy of Mitsubishi)

Mitsubishi unveils design for Japan’s tallest skyscraper

Mitsubishi unveils design for Japan’s tallest skyscraper
Charles Rettig, Commissioner of the IRS (Getty)

Opportunity Zone rule change seeks to entice foreign investors

Opportunity Zone rule change seeks to entice foreign investors
Housing and Urban Development secretary Ben Carson (Getty; iStock)

CoreLogic’s screening algorithm may have discriminated against renters: lawsuit

CoreLogic’s screening algorithm may have discriminated against renters: lawsuit
Mary Trump and President Donald Trump (Photos via LinkedIn and Getty)

Mary Trump sues her family for real estate inheritance “fraud”

Mary Trump sues her family for real estate inheritance “fraud”
The proposal to rezone Industry City in Brooklyn was unveiled five years ago, but collapsed under political pressure (Courtesy of Industry City)

Here’s how Industry City’s controversial rezoning unraveled

Here’s how Industry City’s controversial rezoning unraveled
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...