Hurdlr makes play for real estate agents with business management app

Startup's will offer realtors goal-setting and income tracking services

New York /
Apr.April 17, 2018 12:15 PM

Hurdlr’s Raj Bhaskar (Credit: LinkedIn)

Another startup company has taken aim at the real estate business, to provide “front office” services to agents still using excel spreadsheets and paper to track their finances.

Hurdlr, a Washington D.C.-based startup that provides an app for freelancers to monitor finances, mileages, taxes and other “back office” needs, revealed that it would shift the company’s attention to real estate, where it will provide agents with goal-setting features paired with its original income-tracking service.

The company won Realogy’s annual startup competition last year, and recently picked up $3.2 million in a venture funding round led by TTV Capital. The app allows agents to track business expenses and can illustrate profitability for each closed deal. It uses “real-time income tax calculation” that supports all 50 states and D.C., and also connects about 15,000 banks to track a user’s deposits and expenses. It can flag transactions that might be tax deductible.

The company’s recent announcement, first reported by Inman, comes from a push by Hurdlr’s co-founders, who previously developed another real estate tool, VisualHomes, a service for public housing agencies to use for business management services.

“To be successful and profitable we think they need to have a core tool,” Hurdlr co-founder and CEO Raj Bhaskar told Inman. “We want to work with all the franchisors to get this out there to help make agents more productive and profitable.”

For those who opt-in, Hurdlr will be able to track desired after-expenses income and can break finances down to monthly and weekly goals. Agents will only receive access to the real estate service if their brokerages or franchisors sign up to Hurdlr. Bhaskar did not disclose which firms had already signed up. [Inman]David Jeans


Related Articles

arrow_forward_ios
Eric Gordon
Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Big Tech locations in NYC
MAP: Here’s a look at all the Big Tech locations in NYC
MAP: Here’s a look at all the Big Tech locations in NYC
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
Airbnb CEO Brian Chesky (Getty)
Airbnb’s losses balloon to $4.6B in 2020
Airbnb’s losses balloon to $4.6B in 2020
Clockwise left: Sam Zell, Spencer Rascoff, David Simon, and Russell Galbut
The definitive real estate SPAC tracker
The definitive real estate SPAC tracker
Matterport CEO RJ Pittman (Getty)
Real estate VR tech firm Matterport to go public via SPAC
Real estate VR tech firm Matterport to go public via SPAC
From left: Valon board member Angela Strange, Valon CEO Andrew Wang and Adam Neumann (Photos via Andreessen Horowitz, Valon, Getty)
Adam Neumann invests in mortgage servicing startup
Adam Neumann invests in mortgage servicing startup
Divvy Homes CEO Adena Hefets. (Twitter, Divvy)
Divvy, which helps renters become owners, raises $110M
Divvy, which helps renters become owners, raises $110M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...