Dana DeVito, Elliman’s top marketer, leaves the firm

She replaced Nicole Oge, who left in 2016 after a two-year marketing blitz

Apr.April 25, 2018 12:05 PM

Dana DeVito

Douglas Elliman’s highest-ranking marketing executive is leaving the firm.

As senior vice president of marketing, Dana DeVito spearheaded last year’s multi-million dollar brand campaign, dubbed “It’s Time for Elliman.” She has held the top marketing spot since 2016, when she replaced Nicole Oge, who left Elliman after a two-year marketing blitz.

DeVito’s departure coincides with Elliman’s search for a new chief marketing officer to expand the department on a national level following several acquisitions over the past 12 months. Last summer, Elliman purchased Los Angeles-based Teles and Otis & Ahearn in Boston.

Sources said DeVito was not in line for that job — nor was it in her wheelhouse — though she brought structure to the division after Oge’s departure. Much of Oge’s efforts involved trying to turn the brokerage into a “lifestyle brand.”

In a statement, Elliman president and COO Scott Durkin credited DeVito with planning an “array of exceptional experiential events” for the company.

DeVito could not be reached for comment.

Twitter account @nycregossip first made note of DeVito’s departure.

A former executive at Conde Nast, DeVito joined Elliman in 2015. Previously, she was brand development director for Conde Nast Traveler. She’d also held marketing jobs at Vogue, W, Domino and Vanity Fair. She came to Elliman as vice president of Elliman Experience.

Although Elliman at first seemed to be reining in its flashier branding initiatives under DeVito, the firm launched another marketing push last year. “It’s Time for Elliman” includes television spots, print and digital advertising, billboards and event sponsorships.

“This is going to reach 750 million people — from outdoor to print to digital to social,” DeVito said last year. “We’ve been scouring the country and making sure that if you’re not aware of Douglas Elliman, you will soon become aware.”

Related Articles

John Giannone and Jac Credaroli (Credit: iStock)

Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans

Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)

Douglas Elliman is coming to Texas

Douglas Elliman chairman Howard Lorber (Credit: Getty Images and iStock)

Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax

From left: Douglas Elliman's Howard Lorber, Halstead's Diane Ramirez, Corcoran's Pam Liebman and Warburg Realty's Frederick Peters (Illustration by The Real Deal)

Layoffs and furloughs hit NYC’s biggest resi firms

TRD Talks Live

Watch tonight: Turning to tech on TRD Talks Live

(Credit: iStock)

Strong quarter for Manhattan home sales belies current struggle

Manhattan resi listings continue nosedive: report

Manhattan resi listings continue nosedive: report

252 East 57th Street and 196 Orchard Street with Samantha Sheeber and Tal Alexander

Closing in the time of Covid-19: “We’re pulling out all the stops”