Goldman Sachs inks deal with former “Bachelorette” to sell home loans

JoJo Fletcher was a real estate developer before she starred on the reality TV show

New York Weekend Edition /
Apr.April 29, 2018 10:00 AM

From left: JoJo Fletcher, Goldman’s Head of Digital Finance Harit Talwar in the bank’s Manhattan headquarters. (Credit: Marcus by Goldman Sachs Twitter)

Starring on the ABC show is not just about love–it can also win you a job, as former “Bachelorette” JoJo Fletcher just proved.

Goldman Sachs is trying to cash in on Fletcher’s reality TV cachet to sell home loans for its consumer-lending arm, Marcus, according to Business Insider. Marcus and Fletcher have partnered on a series of promotional appearances to discuss the loans in front of the bank’s target audience — consumers in “middle America.”

Fletcher is reportedly seen as the perfect spokeswoman for the bank in communities where potential customers may harbor animus toward banks from the Great Recession or the Goldman brand may not hold much sway.

“She can help us reach consumers in unexpected places like consumer, lifestyle, entertainment, and home publications,” said Marcus’ head of brand and marketing communications, Dustin Cohn to Business Insider. In addition to Fletcher’s appearances on sponsored local TV segments, she will also post about Marcus on her personal Facebook and Instagram accounts, according to the New York Post. The bank did not reveal how much it was paying Fletcher for her work.

Marcus by Goldman Sachs launched in 2016 and has since originated about $3 billion in loans. Fletcher, for her part, is familiar with the world of real estate financing; she worked as a real estate developer before appearing on the ABC reality TV show. [Business Insider]Erin Hudson


Related Articles

arrow_forward_ios
With a cooling trade war, stocks perform well, including real estate. (Credit: iStock)
Real estate stocks push up this week as U.S.-China trade tensions ease
Real estate stocks push up this week as U.S.-China trade tensions ease
416 West 25th Street and Maverick Real Estate Partners principal David Aviram (Credit: Google Maps and LinkedIn)
Chelsea landlord claims “predatory” lender is charging a crippling interest rate as punishment after losing foreclosure case
Chelsea landlord claims “predatory” lender is charging a crippling interest rate as punishment after losing foreclosure case
Northwind Group’s Ran Eliasaf with 128 East 28th Street
Northwind files to foreclose on NoMad condo, rental properties
Northwind files to foreclose on NoMad condo, rental properties
Investment Sales, Federal Reserve, Interest Rates, Real Estate Finance, Jay Powell
What the Fed’s latest rate hike means for commercial real estate
What the Fed’s latest rate hike means for commercial real estate
From left: Joseph Chetrit, Barry Sternlicht, David Rubenstein, Michael Dell, and Marc Holliday, along with 305 East 86th Street and 1540 Broadway (Getty, Carlyle, Google Maps)
New York City’s biggest borrowers of 2022
New York City’s biggest borrowers of 2022
Seth Weissman, Financing
Urban Standard wants to rescue property owners from high interest rates
Urban Standard wants to rescue property owners from high interest rates
From left: Michael Dell with 25 Water Street, Alex Sapir with 261 Madison Avenue and Marc Holiday with One Madison Avenue (Getty, Edge Funds, Sapir Organization, SL Green)
Office properties (yes, office!) got Manhattan’s biggest December loans
Office properties (yes, office!) got Manhattan’s biggest December loans
Harbor Group International CEO Jordan Slone (Getty, Harbor Group, YouTube)
Jordan Slone and his $1.6B want to fund your rentals
Jordan Slone and his $1.6B want to fund your rentals
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...