Guess the new must-have hotel amenity

Quality activity programs for kids, at bargain prices

New York Weekend Edition /
Apr.April 29, 2018 11:00 AM

(Credit: Pixabay)

Luxury vacations are increasingly a family experience, which means high-worth individuals are toting their kids around the globe and expecting them to be entertained.

The family travel industry is now worth $500 billion, according to Bloomberg, and hotels from the French Alps’ L’Apogée Courchevel resort to chains like Four Seasons and Ritz-Carlton are introducing kids clubs or programmed activities for the little ones. Some programs include adventure activities, others include language lessons.

“After 9/11, people weren’t willing to leave their kids at home anymore—they wanted to be with them,” luxury travel designer Melissa Rosenbloum told Bloomberg.

The programs cost parents up to $100 a day, though sometimes the packages are included as part of their stay.

“It’s not a revenue play,” Rosenbloum continued. “Hotels are doing this to compete. Otherwise, they’re not going to get business from the parents.” [Bloomberg]Erin Hudson


Related Articles

arrow_forward_ios
Lexington Hotel at 511 Lexington Avenue (Google Maps)
NYC hotels getting busier, but still struggling
NYC hotels getting busier, but still struggling
Illustration of Sam Zell of Equity Commonwealth (right) and Barry Sternlicht of Starwood (Illustration by Kevin Rebong for The Real Deal)
Monmouth Real Estate: We’ll sell to Zell, not Sternlicht
Monmouth Real Estate: We’ll sell to Zell, not Sternlicht
Instacart CEO Apoorva Mehta (Getty)
Instacart to build fulfillment centers near supermarkets
Instacart to build fulfillment centers near supermarkets
Blackstone eyes return to hotel business as real estate fuels strong Q2
Blackstone eyes return to hotel business as real estate fuels strong Q2
Blackstone eyes return to hotel business as real estate fuels strong Q2
A rendering of 19 Hausman Street (M Development)
Nightmare darkens for largest Brooklyn condo project of 2019
Nightmare darkens for largest Brooklyn condo project of 2019
Andrew Farkas of Island Capital and 511 Lexington Avenue (Island Capital, Google Maps)
Farkas buys Lexington Ave hotel for $185M
Farkas buys Lexington Ave hotel for $185M
M&T Bank reports late-stage delinquent loans more than doubled in past year
M&T Bank reports late-stage delinquent loans more than doubled in past year
M&T Bank reports late-stage delinquent loans more than doubled in past year
SL Green CEO Marc Holliday and One Vanderbilt (Getty)
SL Green asking record $322 psf at One Vanderbilt
SL Green asking record $322 psf at One Vanderbilt
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...