Guess the new must-have hotel amenity

Quality activity programs for kids, at bargain prices

New York Weekend Edition /
Apr.April 29, 2018 11:00 AM

(Credit: Pixabay)

Luxury vacations are increasingly a family experience, which means high-worth individuals are toting their kids around the globe and expecting them to be entertained.

The family travel industry is now worth $500 billion, according to Bloomberg, and hotels from the French Alps’ L’Apogée Courchevel resort to chains like Four Seasons and Ritz-Carlton are introducing kids clubs or programmed activities for the little ones. Some programs include adventure activities, others include language lessons.

“After 9/11, people weren’t willing to leave their kids at home anymore—they wanted to be with them,” luxury travel designer Melissa Rosenbloum told Bloomberg.

The programs cost parents up to $100 a day, though sometimes the packages are included as part of their stay.

“It’s not a revenue play,” Rosenbloum continued. “Hotels are doing this to compete. Otherwise, they’re not going to get business from the parents.” [Bloomberg]Erin Hudson


Related Articles

arrow_forward_ios
427 Broadway and Robert Frey (HGetty, THCNYC)
Former Las Vegas nightclub owner bringing 30K sf cannabis museum to SoHo
Former Las Vegas nightclub owner bringing 30K sf cannabis museum to SoHo
Mayor of New York City Eric Adams (Photo Illustration by The Real Deal with Getty Images)
NYC turns back to hotels to grow homeless shelters
NYC turns back to hotels to grow homeless shelters
Leonard Stern with Wyndham Garden Hotel Newark Airport (Getty, Hotels Combined)
Hartz buys Newark Airport hotel for $34M, plans demolition
Hartz buys Newark Airport hotel for $34M, plans demolition
Brookfield Property Partners CEO Brian Kingston and 660 Fifth Avenue (Brookfield Properties, Getty Images)
Major asset manager moves to 660 Fifth Avenue
Major asset manager moves to 660 Fifth Avenue
Cushman's Gary Gabriel and Adam Spies with one of the Long Island Industrial Assets (Cushman, Sherwood Equities, Getty Images)
Silverman grabs Sherwood industrial portfolio for $76M
Silverman grabs Sherwood industrial portfolio for $76M
50 Pennsylvania Avenue (LinkedIn, Pennrose)
Supermarket nabs 20K sf at Pennrose project in Brooklyn
Supermarket nabs 20K sf at Pennrose project in Brooklyn
Billionaire entrepreneur Mark Cuban (Photo Illustration by Steven Dilakian for The Real Deal with Getty Images)
Mark Cuban: Metaverse real estate is the “dumbest sh*t ever”
Mark Cuban: Metaverse real estate is the “dumbest sh*t ever”
From left: Century Development's Group’s George Xu and City/Rybak Development’s Sergey Rybak with 78-29 Austin St./11-36 45 Road
Rybak, Century file to build Queens multifamily projects
Rybak, Century file to build Queens multifamily projects
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...