Guess the new must-have hotel amenity

Quality activity programs for kids, at bargain prices

TRD WEEKEND EDITION /
Apr.April 29, 2018 11:00 AM

(Credit: Pixabay)

Luxury vacations are increasingly a family experience, which means high-worth individuals are toting their kids around the globe and expecting them to be entertained.

The family travel industry is now worth $500 billion, according to Bloomberg, and hotels from the French Alps’ L’Apogée Courchevel resort to chains like Four Seasons and Ritz-Carlton are introducing kids clubs or programmed activities for the little ones. Some programs include adventure activities, others include language lessons.

“After 9/11, people weren’t willing to leave their kids at home anymore—they wanted to be with them,” luxury travel designer Melissa Rosenbloum told Bloomberg.

The programs cost parents up to $100 a day, though sometimes the packages are included as part of their stay.

“It’s not a revenue play,” Rosenbloum continued. “Hotels are doing this to compete. Otherwise, they’re not going to get business from the parents.” [Bloomberg]Erin Hudson


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