This designer renovated her townhouse by polling her Instagram followers

Kate Rumson's 1.8 million followers weighed in on her redesign via polling

TRD New York TRD WEEKEND EDITION /
Jul.July 28, 2018 06:37 PM

Kate Rumson. (Credit from left: Instagram @katerumson, Instagram, Pxhere)

Don’t let anyone tell you Instagram is just for fun.

Designer Kate Rumson used her Insta-fame to renovate her 1,900-square-foot townhouse in Matawan, New Jersey by polling her nearly 2 million followers about everything from wallpaper to light fixtures. The reno cost her $150,000–more than half of the price she paid for the home itself, according to the Wall Street Journal.

Though Rumson paid out of pocket for the transformation, some of the products she chose were donated by manufacturers and designers whom she already works with as a consultant. Instagram influencers with more than 1 million followers can earn about $15,000 for a sponsored post. She did not disclose to the Journal which products were donated in exchange for being being featured and/or included in her home.

There were certain features in the townhouse, which she didn’t query her followers about because she “had a vision” already, but, when she asked her followers for their opinion, she followed through with the popular choice.

“When I see wallpaper, I remember the comments that people left,” she told the Journal. “Everything has meaning in a space designed by so many people.” She’s now looking to build a house using a similar process along the way. [WSJ]


Related Articles

arrow_forward_ios
The Observation Deck at Hudson Yards (Credit: Adam Pogoff)

Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere

Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
These are the tallest towers underway in NYC

These are the tallest towers underway
in NYC

These are the tallest towers underway
in NYC
A new competition asks what would houses on Mars look like (Credit: Getty Images, Pixabay)

Architecture’s final frontier: Here’s what houses on Mars might look like

Architecture’s final frontier: Here’s what houses on Mars might look like
(iStock)

Manhattan vacancy hits new peak; Brooklyn stable

Manhattan vacancy hits new peak; Brooklyn stable
200 Water Street and 31 Prospect Park West (Google Maps)

Brooklyn’s luxury deal totals rise for 3rd straight week

Brooklyn’s luxury deal totals rise for 3rd straight week
Metro areas with less affordable housing drive high-income buyers to eye homes in lower-income neighborhoods at disproportionate rates (iStock)

TRD Insights: Gentrification happening fastest in least affordable cities

TRD Insights: Gentrification happening fastest in least affordable cities
Gov. Andrew Cuomo has given the go-ahead to reopen schools for in-person learning statewide (Getty; iStock)

School’s back on. Will the NYC resi market follow suit?

School’s back on. Will the NYC resi market follow suit?
New York’s real estate market is becoming two different stories: Manhattan, where deals are falling — and the suburbs, where demand is spiking. (iStock, Unsplash)

Manhattan is cold, the suburbs and Brooklyn are hot: Here’s what the resi market looked like in July

Manhattan is cold, the suburbs and Brooklyn are hot: Here’s what the resi market looked like in July
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...