A new Target store’s homage to its historic East Village club ends in apologies

The store built a facade resembling shuttered rock club CBGB

New York Weekend Edition /
Aug.August 04, 2018 04:00 PM

(Credit: benmychree2002/Flickr)

Target borrowed the aesthetic of a beloved punk club where bands like the Ramones once played and the feedback was immediate and visceral: No.

“They have committed what might be the most deplorable commodification of local neighborhood culture I’ve ever witnessed,” Jeremiah Moss, author of Vanishing New York: How a Great City Lost its Soul tweeted, among an onslaught of outrage and disappointment, as Curbed reported.

The launch event occurred two weeks ago and the outcry from local community members prompted the store to later issue an apology: “We sincerely apologize if some eventgoers felt it was not the best way to capture the spirit of the neighborhood. We always appreciate guest feedback and will take it into consideration as we plan for future opening events.”

The 27,000-square-foot store is part of Target’s roll-out of smaller-sized stores and is a ground floor tenant of Extell’s EVGB high-end rental building–EVGB stands for “East Village’s Greatest Building.” [Curbed]


Related Articles

arrow_forward_ios
Slate Property Group's Martin Nussbaum and a rendering of the project
Hakimian, Certes land $59M loan for East Harlem multifamily project
Hakimian, Certes land $59M loan for East Harlem multifamily project
Watch TRD Brand Studio’s first-ever webinar on the new office normal
Optimizing the office: TRD Brand Studio webinar on the new workplace normal
Optimizing the office: TRD Brand Studio webinar on the new workplace normal
The reopening of NYC has created a surge of demand for apartments. (Getty)
Reopening sparks signs of a real estate rush
Reopening sparks signs of a real estate rush
The Real Deal's Hiten Samtani and Urban Green Council CEO John Mandyck
Watch: Urban Green Council’s John Mandyck on tackling climate change in NY
Watch: Urban Green Council’s John Mandyck on tackling climate change in NY
Hamptons businesses desperate for workers
Hamptons businesses desperate for workers
Hamptons businesses desperate for workers
(iStock)
Job recovery sputters, but hospitality & leisure add hiring
Job recovery sputters, but hospitality & leisure add hiring
Cushman & Wakefield CEO Brett White (Cushman)
Cushman eyeing M&A opportunities post-pandemic
Cushman eyeing M&A opportunities post-pandemic
Andrew Yang (Getty, iStock)
Yang targets vacant lots with $900 million tax plan
Yang targets vacant lots with $900 million tax plan
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...