Berkshire Hathaway expands its Boston branding footprint with Commonwealth franchise

The company acquired Century 21 Commonwealth

New York /
Sep.September 12, 2018 11:15 AM

Warren Buffett and Cambridge Century 21 Commonwealth office in Massachusetts (Credit: Getty Images and LoopNet)

UPDATED: Sept. 13, 2018, 1.19 p.m.: Berkshire Hathaway HomeServices has expanded its branding in Boston after selling a franchise to Century 21 Commonwealth, which has more than 500-brokers in 22 offices.

Commonwealth, which was among Century 21’s top 10 global brokerages, will drop its Century 21 branding for billionaire Warren Buffett’s firm, according to Inman. The firm will officially move to HomeServices on Nov. 1.

George Patsio, a Commonwealth founding partner, said the company expects to double its sales volume to $3 billion with HomeServices. He said the company’s Global Network Platform, would drive this, with lead generation tools increased marketing and distribution support.

“We considered different real estate networks as part of our research and decided Berkshire Hathaway HomeServices offered what we need to help our brokerage expand and reach new levels of production and service,” Patsio said in a statement.

This latest franchise is a continuation of HomeServices’ branding expansion. Last year, it bought Long & Foster Cos. and Westchester-based Houlihan Lawrence. The company reported that its roughly $2 billion in revenue in the first half of 2018 was primarily due to its recent purchases.

In his annual shareholders’ letter last year, Buffett wrote that despite the company’s recent acquisitions, “HomeServices is on track to do only about 3 percent of the country’s home-brokerage business in 2018. That leaves 97 percent to go.” [Inman] — David Jeans 

Correction: An earlier version of this story incorrectly reported that Berkshire Hathaway HomeServices acquired Century 21 Commonwealth. Century 21 Commonwealth bought a franchise of Berkshire Hathaway HomeServices, and is now a franchisee.


Related Articles

arrow_forward_ios
ICSC at Las Vegas (photos by Joe Lovinger and Suzannah Cavanaugh/The Real Deal)
“Hot girl real estate” reigns at ICSC, Covid be damned
“Hot girl real estate” reigns at ICSC, Covid be damned
(iStock)
Banks, tech among departures sinking Midtown office market
Banks, tech among departures sinking Midtown office market
Irvine Company chairman Donald Bren, Tishman Speyer CEO Rob Speyer, and 200 Park Avenue (Getty Images, Irvine Company, iStock)
Capital Grille signs with Tishman Speyer, Irvine at MetLife Building
Capital Grille signs with Tishman Speyer, Irvine at MetLife Building
Amazon CEO Andy Jassy (Getty Images, iStock)
Amazon to scrap industrial properties in warehouse strategy flip
Amazon to scrap industrial properties in warehouse strategy flip
L-R: Savanna's Chris Schlank, Eastdil Secured's Will Silverman, JLL's Bob Knakal (Photos by Paul Dilakian)
Office royalty talk conversions, distress and the “downsize upgrade” trend
Office royalty talk conversions, distress and the “downsize upgrade” trend
Columbia Property Trust's Nelson Mills and 799 Broadway (Columbia Property Trust, 799 Broadway, iStock)
Columbia Property Trust signs investment firm to 71K sf at 799 Broadway
Columbia Property Trust signs investment firm to 71K sf at 799 Broadway
East End Capital's Jonathon Yormak and 141 East Houston Street (141 East Houston Street, East End Capital)
Boutique LES office scores blockchain firm as anchor tenant
Boutique LES office scores blockchain firm as anchor tenant
Vice Media CEO Nancy Dubuc and 225 Broadway (Getty Images, Google Maps, iStock)
Refinery29 subleasing at 225 Broadway for move in with Vice
Refinery29 subleasing at 225 Broadway for move in with Vice
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...