Fumble: Times Square’s NFL Experience to close at end of September

Attraction was only open for 10 months

New York /
Sep.September 20, 2018 02:36 PM

NFL Experience at 20 Times Square and a referee signaling a false start (Credit: SNA Displays and YouTube)

Times Square’s NFL Experience will not last beyond the first quarter of the NFL season.

The attraction, which spans 40,000 square feet and includes a 4-D roller coaster theater, will close on Sept. 30 after being open for just 10 months, according to the New York Post. The project—a joint venture between the NFL and Cirque du Soleil—was not able to meet its financial goals.

The NFL did not provide a specific reason for the closure, but expensive ticket prices ($37 for adults, $29 for children) and a lack of marketing could have played a role.

The NFL Experience is located at 20 Times Square, a hotel and retail project from Maefield Development. Natixis securitized a $600 million mortgage in August for the site, which is expected to eventually be home to a 39-story building with a 452-key Marriott Edition hotel. [NYP] – Eddie Small


Related Articles

arrow_forward_ios
Slate Property Group's Martin Nussbaum and a rendering of the project
Hakimian, Certes land $59M loan for East Harlem multifamily project
Hakimian, Certes land $59M loan for East Harlem multifamily project
Watch TRD Brand Studio’s first-ever webinar on the new office normal
Optimizing the office: TRD Brand Studio webinar on the new workplace normal
Optimizing the office: TRD Brand Studio webinar on the new workplace normal
The reopening of NYC has created a surge of demand for apartments. (Getty)
Reopening sparks signs of a real estate rush
Reopening sparks signs of a real estate rush
The Real Deal's Hiten Samtani and Urban Green Council CEO John Mandyck
Watch: Urban Green Council’s John Mandyck on tackling climate change in NY
Watch: Urban Green Council’s John Mandyck on tackling climate change in NY
Hamptons businesses desperate for workers
Hamptons businesses desperate for workers
Hamptons businesses desperate for workers
(iStock)
Job recovery sputters, but hospitality & leisure add hiring
Job recovery sputters, but hospitality & leisure add hiring
Cushman & Wakefield CEO Brett White (Cushman)
Cushman eyeing M&A opportunities post-pandemic
Cushman eyeing M&A opportunities post-pandemic
Andrew Yang (Getty, iStock)
Yang targets vacant lots with $900 million tax plan
Yang targets vacant lots with $900 million tax plan
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...