Fumble: Times Square’s NFL Experience to close at end of September

Attraction was only open for 10 months

TRD New York /
Sep.September 20, 2018 02:36 PM

NFL Experience at 20 Times Square and a referee signaling a false start (Credit: SNA Displays and YouTube)

Times Square’s NFL Experience will not last beyond the first quarter of the NFL season.

The attraction, which spans 40,000 square feet and includes a 4-D roller coaster theater, will close on Sept. 30 after being open for just 10 months, according to the New York Post. The project—a joint venture between the NFL and Cirque du Soleil—was not able to meet its financial goals.

The NFL did not provide a specific reason for the closure, but expensive ticket prices ($37 for adults, $29 for children) and a lack of marketing could have played a role.

The NFL Experience is located at 20 Times Square, a hotel and retail project from Maefield Development. Natixis securitized a $600 million mortgage in August for the site, which is expected to eventually be home to a 39-story building with a 452-key Marriott Edition hotel. [NYP] – Eddie Small


Related Articles

arrow_forward_ios
CIM Group’s Shaul Kuba, Knotel's Amol Sarva, Related Group’s Jorge Pérez and The Agency’s Mauricio Umansky (Getty, Sarva by Sasha Maslov, iStock)

These real estate companies got fat PPP loans

These real estate companies got fat PPP loans
Federal Reserve Chairman Jerome Powell (Getty)

Real estate stocks benefit from second quarter rally

Real estate stocks benefit from second quarter rally
The Seagram Building at 375 Park Avenue with a photo illustration of RFR's Aby Rosen (Getty, Google, iStock)

Aby Rosen to build sprawling gym in Seagram Building

Aby Rosen to build sprawling gym in Seagram Building
Square Mile Capital’s Craig Solomon and Hackman Capital Partner's Michael Hackman with Silvercup Studios at 42-22 22nd Street in Long Island City (Hackman; AAK via Wikipedia Commons)

Hackman, Square Mile in talks to buy Silvercup Studios

Hackman, Square Mile in talks to buy Silvercup Studios
A photo illustration of Quora CEO Adam D'Angelo from a scene in the film The Matrix (Warner Bros./Village Roadshow Pictures; Quora)

“Our HQ will be in the cloud”: What if remote-first work is an opportunity, not a compromise?

“Our HQ will be in the cloud”: What if remote-first work is an opportunity, not a compromise?
From left: Onay Payne, Jim Simmons, Margaret Anadu and Tammy Jones (Payne by Emily Assiran)

‘Your pedigree is always questioned’: Black real estate execs push for change

‘Your pedigree is always questioned’: Black real estate execs push for change
McDonald’s on 220 West 42nd Street (Getty, iStock)

McDonald’s closes Times Square flagship

McDonald’s closes Times Square flagship
William Millichap

William Millichap of eponymous brokerage dies at 76

William Millichap of eponymous brokerage dies at 76
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...