Fumble: Times Square’s NFL Experience to close at end of September

Attraction was only open for 10 months

New York /
Sep.September 20, 2018 02:36 PM

NFL Experience at 20 Times Square and a referee signaling a false start (Credit: SNA Displays and YouTube)

Times Square’s NFL Experience will not last beyond the first quarter of the NFL season.

The attraction, which spans 40,000 square feet and includes a 4-D roller coaster theater, will close on Sept. 30 after being open for just 10 months, according to the New York Post. The project—a joint venture between the NFL and Cirque du Soleil—was not able to meet its financial goals.

The NFL did not provide a specific reason for the closure, but expensive ticket prices ($37 for adults, $29 for children) and a lack of marketing could have played a role.

The NFL Experience is located at 20 Times Square, a hotel and retail project from Maefield Development. Natixis securitized a $600 million mortgage in August for the site, which is expected to eventually be home to a 39-story building with a 452-key Marriott Edition hotel. [NYP] – Eddie Small


Related Articles

arrow_forward_ios
Equity Group Investments chairman Sam Zell (Getty, iStock)
Office market’s recovery will outpace retail amid “viability” questions, Zell says
Office market’s recovery will outpace retail amid “viability” questions, Zell says
(iStock)
CRE sales hit record $809B in 2021
CRE sales hit record $809B in 2021
Steven Pozycki, chief executive officer, SJP Properties, in front of 111 River Street in Hoboken, NJ (SJP Properties, LoopNet, iStock)
SJP, David Werner buy waterfront Hoboken office, retail property
SJP, David Werner buy waterfront Hoboken office, retail property
SUNY WCC President Belinda Miles and the Cross County Center in Yonkers (Great Ink Communications/Marx Realty)
College leases 40K sf at ex-Sears in Yonkers
College leases 40K sf at ex-Sears in Yonkers
Meridian Capital’s Ralph Herzka with 165 Central Avenue, 198 Scholes Street, 11 Gunther Place in Brooklyn (Getty, Google Maps, Apartments)
Meridian Capital could get exclusive on All Year’s $1B portfolio
Meridian Capital could get exclusive on All Year’s $1B portfolio
Southampton Town supervisor Jay Schneiderman (jayschneiderman.com, Google Maps)
Southampton Town considers buying 40 acres
Southampton Town considers buying 40 acres
Alan Feldman, chief executive officer, president & chairman of the board, Resource REIT; Stephen Schwarzman, chairman, ceo & co-founder, Blackstone (Resource REIT, Getty Images, 1000 Spalding Apartment Homes)
Blackstone to pay $3.7B for REIT in latest rental push
Blackstone to pay $3.7B for REIT in latest rental push
360 Kingsland Avenue in Greenpoint, Brooklyn (Google)
Sitex Group pays $30M for Greenpoint industrial property
Sitex Group pays $30M for Greenpoint industrial property
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...