The Real Deal New York

Charles Rutenberg, now R New York, is expanding to Long Island and Brooklyn

The brokerage is also growing its commercial division
By Meenal Vamburkar | September 26, 2018 04:00PM

Stefani Berkin and beach houses in the Hamptons (Credit: Twitter and iStock)

Charles Rutenberg, rebranded as R New York, is branching out.

The brokerage — which has a 100-percent commission model — has opened a Hamptons office and has a Brooklyn outpost in the works for this fall, the company said in a statement.

It’s a logical progression, said Stefani Berkin, president of R New York, because many New York City clients also have property they rent or own in the Hamptons.

“There’s a tremendous amount of crossover,” she added.

The brokerage is also growing its commercial division, which has been up and running for about six months.

Currently, commercial agents make up about 20 percent of the firm’s more than 700 agents, said. While there’s no target or cap for how much the brokerage wants to grow that figure, Berkin said the effort is partly because she’s seen more interest from agents with a commercial background.

“We’re finding we’re attracting agents to our commercial division,” she said. “The amount of foot traffic, the calls, it’s picked up drastically.”

The brokerage came in 17th on The Real Deal’s 2018 ranking of Manhattan residential firms by dollar volume of closed sales, with $83.3 million in deals. It was 19th on a ranking of listing volume, with about $110.2 million in listings at the time.