The Real Deal New York

Trump brand is done at 200 Riverside

Sign is coming down following resident vote, judge's ruling
October 18, 2018 08:20AM

200 Riverside Boulevard, Marc Kasowitz and President Donald Trump

Upper West Side condominium owners have won their fight against a Trump Organization sign.

The group of residents at 200 Riverside Boulevard is getting a sign reading “TRUMP PLACE” removed from the building, the New York Times reported. It’s joining three neighboring buildings in removing the Trump branding.

The building bought the right to use the Trump name in 2000, according to the report. But many residents haven’t wanted to be associated with the president’s politics, especially when sales at the building have been slumping. According to CityRealty data, units in the building have sold for an average of $1,700 a square foot, about 6.6 percent less than the average Manhattan condominium.

It “makes a very powerful statement,” Eric Chung, whose family owns two units in the building, told the Times.

Trump co-developed the condo building and five others at Trump Place two decades ago. A judge ruled in May that the licensing agreement did not require residents to keep the name in perpetuity.

The Trump Organization’s contract to manage the building at the end of 2019. The board estimates it will cost $23,000 to remove the 20 letters from the building and wash the facade.

Eric Trump declined to comment. [NYT] — Meenal Vamburkar