Trump brand is done at 200 Riverside

Sign is coming down following resident vote, judge's ruling

National /
Oct.October 18, 2018 08:20 AM

200 Riverside Boulevard, Marc Kasowitz and President Donald Trump

Upper West Side condominium owners have won their fight against a Trump Organization sign.

The group of residents at 200 Riverside Boulevard is getting a sign reading “TRUMP PLACE” removed from the building, the New York Times reported. It’s joining three neighboring buildings in removing the Trump branding.

The building bought the right to use the Trump name in 2000, according to the report. But many residents haven’t wanted to be associated with the president’s politics, especially when sales at the building have been slumping. According to CityRealty data, units in the building have sold for an average of $1,700 a square foot, about 6.6 percent less than the average Manhattan condominium.

It “makes a very powerful statement,” Eric Chung, whose family owns two units in the building, told the Times.

Trump co-developed the condo building and five others at Trump Place two decades ago. A judge ruled in May that the licensing agreement did not require residents to keep the name in perpetuity.

The Trump Organization’s contract to manage the building at the end of 2019. The board estimates it will cost $23,000 to remove the 20 letters from the building and wash the facade.

Eric Trump declined to comment. [NYT] — Meenal Vamburkar


Related Articles

arrow_forward_ios
(iStock/Illustration by Kevin Rebong for The Real Deal)
Existing home sales hit 15-year high in 2021
Existing home sales hit 15-year high in 2021
Joseph Tsai, executive vice chairman, Alibaba (Getty Images, LoopNet, iStock)
Office behind Joseph Tsai revealed as buyer in 220 Central Park South megadeal
Office behind Joseph Tsai revealed as buyer in 220 Central Park South megadeal
1107 Fifth Avenue and Richard Eisner (CityRealty, The New Jewish Home)
EisnerAmper co-founder sells Carnegie Hill co-op for $35M
EisnerAmper co-founder sells Carnegie Hill co-op for $35M
From left: Letitia James, attorney general of New York; Donald Trump, 45th U.S. president (Getty Images, Wikipedia/ChrisRuvolo, iStock/Illustration by Steven Dilakian for The Real Deal)
New York AG alleges Trump altered values at 6 properties
New York AG alleges Trump altered values at 6 properties
A photo illustration of Vishal Garg, chief executive officer, Better.com (Better.com, iStock)
Better.com CEO returns to role after Zoom layoffs controversy
Better.com CEO returns to role after Zoom layoffs controversy
(iStock/Illustration by Steven Dilakian for The Real Deal)
Black mortgage applicants’ rejection disparity surges
Black mortgage applicants’ rejection disparity surges
Redfin CEO Glenn Kelman (Redfin, iStock)
Service divide at forefront of Redfin discrimination suit
Service divide at forefront of Redfin discrimination suit
Milo Founder and CEO Josip Rupena (iStock, Milo Credit)
Crypto-rich but can’t buy a home? Now you can
Crypto-rich but can’t buy a home? Now you can
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...