Welltower and Hines are planning more luxury housing for seniors in Manhattan

Partners paid $61M for an UWS development site

Hines CEO Jeff Hines, Welltower CEO Thomas DeRosa, and 2330 Broadway (Credit: Twitter, Welltower, and Google Maps)
Hines CEO Jeff Hines, Welltower CEO Thomas DeRosa, and 2330 Broadway (Credit: Twitter, Welltower, and Google Maps)

Welltower and Hines are doubling down on their bet on luxury housing for seniors in Manhattan. The pair bought an Upper West Side development site for $61 million, where they plan to build their second luxury assisted-living tower for seniors in New York.

Welltower, the largest senior-housing real estate investment trust, and Hines this week bought two properties at 2330 Broadway at the corner of West 85th Street, Bloomberg reported. A third, undisclosed investor has an equity stake in the project, and there is currently no debt.

The partners plan to demolish the current buildings and develop a 17-story assisted-living home with a spa, rooftop garden and a “bistro” for residents to enjoy drinks or a card game, Hines managing director Sarah Hawkins told Bloomberg.

“All the science points to seniors having better healthcare outcomes and better cognitive outcomes when they’re in a community, when they’re actively engaged, as opposed to being passive,” Tommy Craig, a senior managing director at Hines for the New York region, told the publication. “We’re really aiming to get people who otherwise have home health care and are living alone.”

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Hines and Welltower are building a similar project on the East Side of Midtown, where in 2016 they purchased the property at 677 Lexington Avenue for $60.9 million.

An earlier estimates at that project pegged rents that could go to more than $20,000 per month, though Welltower CEO Thomas DeRosa said that, compared to the cost of home-health aides, that could be a bargain.

“You could spend anywhere between $22,000 and $36,000 a month to have three shifts, seven days a week,” DeRosa said. “You’ll save money moving into one of these buildings.” [Bloomberg] – Rich Bockmann