CBRE has hired a WeWork executive to bolster the ranks of its new co-working company.
Robert Cartwright will join Hana as chief operating officer to oversee the company’s build efforts, personnel management and hospitality service. He left his position as senior vice president of global operations at WeWork in August, according to his LinkedIn, where he had worked since 2015. He was also an executive at Starwood Hotels until 2008 before co-founding his own hotel development company.
CBRE last month became the latest traditional real estate company to make a foray into co-working when it announced Hana would launch at the start of next year. This month, Tishman Speyer, one of the world’s largest private landlords, will launch Studio, a flexible office space at 600 Fifth Avenue.
In addition to its primary service of managing office space for large corporates, known as Hana Team, CBRE’s new company will also cater to the traditional co-working models: Hana Meet will offer small spaces on an hourly basis, and Hana Share will provide shared amenities and technology in a communal space for smaller-sized clients.
Other executives, too, have transferred from traditional real estate companies to co-working firms. In September, WeWork hired former Newmark Knight Frank executive Craig Robinson to help lead its Powered by We division.