How the Grinch stole the show

Baltimore broker sees success using iconic character in listing photos

Dec.December 23, 2018 03:00 PM

Baltimore’s Dudley Frank Team is using The Grinch in listing photos to help sell a home

This team’s really got the holiday spirit.

Baltimore’s Dudley Frank Team is using The Grinch to help sell one of their listings, Inman News reported.

The iconic Dr. Seuss character can be seen in listing photos hanging ornaments, sneaking around with a red tote bag and hanging out in the home’s master bedroom.

Christina Dudley said the marketing tactic has worked: It’s been her best-performing listing this month.

“The key is thinking outside of the box,” she said. “Some people think we’re funny, some people think we’re crazy, but it’s all about getting exposure for your listing.” [Inman News] — Rich Bockmann

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