The Hudson Yards mall is going to look like your internet browser

Full floor will be filled with firms that are new to brick-and-mortar

TRD New York TRD WEEKEND EDITION /
Jan.January 19, 2019 12:00 PM

(Credit: courtesy of Related Oxford, iStock)

A floor at the new Hudson Yards mall will be filled with companies that started as online-only retailers.

The second floor of the project—scheduled to open on March 15 — will span 77,000 square feet and include companies such as sock maker Stance, men’s fitness apparel company Rhone and shoemaker M. Gemi, according to the Wall Street Journal. The move is meant to help developers cash in on the popularity of e-commerce.

Online retailers have opened physical stores before, but the Hudson Yards developers are offering them a chance to establish stores with bigger spaces and longer leases.

Related Companies and Oxford Properties Group are developing the mall, located on 10th Avenue between 31st and 33rd streets. Esty Ottensoser, a retail specialist at Related, told the Journal they are looking to help provide the retailers with a different way to sell their products.

“We want to showcase their brand in a way they can’t do behind a screen,” she said. [WSJ] – Eddie Small


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
The Observation Deck at Hudson Yards (Credit: Adam Pogoff)

Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere

Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
Facebook CEO Mark Zuckerberg and Hudson Yards (Credit: Getty Images and Wikipedia)

Facebook close to finalizing Hudson Yards office deal: report

Facebook close to finalizing Hudson Yards office deal: report
Nightingale's Elie Schwartz and Madison's Brian Shatz (Whale Square)

Nightingale buys Whale Square in Sunset Park for $84M

Nightingale buys Whale Square in Sunset Park for $84M
Investors worry that New York City’s battered commercial real estate sector is indicative of larger issues nationwide with hotels, restaurants and retail. (iStock)

New York’s CRE woes could spread nationwide: investors

New York’s CRE woes could spread nationwide: investors
Subversive CEO Richard Acosta (Photos via ICSC; iStock)

Riding high: Inception, Subversive to launch publicly traded cannabis REIT

Riding high: Inception, Subversive to launch publicly traded cannabis REIT
Gov. Andrew Cuomo announced that movie theaters in some New York counties can reopen, but NYC’s theaters are excluded for now. (Getty; iStock)

Cuomo: Movie theaters can reopen — but not in NYC

Cuomo: Movie theaters can reopen — but not in NYC
Blackstone’s Stephen Schwarzman, Roku CEO Anthony Wood and Coleman Highline in San Jose (Blackstone; Wikipedia Commons; Coleman Highline)

Blackstone buys Roku’s Silicon Valley office buildings

Blackstone buys Roku’s Silicon Valley office buildings
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...