A floor at the new Hudson Yards mall will be filled with companies that started as online-only retailers.
The second floor of the project—scheduled to open on March 15 — will span 77,000 square feet and include companies such as sock maker Stance, men’s fitness apparel company Rhone and shoemaker M. Gemi, according to the Wall Street Journal. The move is meant to help developers cash in on the popularity of e-commerce.
Online retailers have opened physical stores before, but the Hudson Yards developers are offering them a chance to establish stores with bigger spaces and longer leases.
Related Companies and Oxford Properties Group are developing the mall, located on 10th Avenue between 31st and 33rd streets. Esty Ottensoser, a retail specialist at Related, told the Journal they are looking to help provide the retailers with a different way to sell their products.
“We want to showcase their brand in a way they can’t do behind a screen,” she said. [WSJ] – Eddie Small