“I feel like I have no choice now”: Keller Williams CEO discusses plans for Q2 launch of iBuyer program

Gary Keller said he was not too enthusiastic about the deal but felt he had no choice

TRD NATIONAL /
Jan.January 21, 2019 09:10 AM

Gary Keller (Credit: Keller Williams)

Keller Williams is likely going to launch its own iBuyer program during the second quarter of the year.

Gary Keller, who recently returned to his namesake firm as CEO, said during a presentation of Keller Williams’ technology plans for 2019 that the company would probably launch the initiative in Arizona, Inman reported.

He said he was reluctant to do it but feels like there isn’t another option.

“I feel like I have no choice now,” he said. “I can’t allow Opendoor or Zillow to go out and be the only player in the iBuyer space and then begin to dictate terms and build brand around ‘they buy houses.’”

He had talked with Opendoor about getting agents with Keller Williams exclusive access to the platform, but negotiations fell through. Instead, Opendoor will provide leads to buyers who don’t accept Opendoor’s offer, and KW agents will be allowed to put up signs on properties Opendoor is selling.

iBuyer programs offer direct-to-consumer home-buying and selling platforms. They generally provide sellers with quick all-cash offers and then do some minor renovations to the home to get it ready for a quick resale.

Keller Williams had been testing an iBuyer program last year and completed almost 100 deals through it as of September.  [Inman] – Eddie Small


Related Articles

arrow_forward_ios
Eric Gordon

Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world

Big Tech locations in NYC

MAP: Here’s a look at all the Big Tech locations in NYC

What will proptech look like in 2019 and beyond?

What will proptech look like in 2019 and beyond?

TRD Talks Live

Watch tonight: Turning to tech on TRD Talks Live

(Credit: iStock)

Strong quarter for Manhattan home sales belies current struggle

Manhattan resi listings continue nosedive: report

Manhattan resi listings continue nosedive: report

252 East 57th Street and 196 Orchard Street with Samantha Sheeber and Tal Alexander

Closing in the time of Covid-19: “We’re pulling out all the stops”

Durable Capital's Henry Ellenbogen and Redfin CEO Glenn Kelman (Credit: Ellenbogen by Paul Morigi/Getty Images for The Phillips Collection; Redfin)

Redfin sells $110M stake to VC firm

arrow_forward_ios
Loading...