RE/MAX is reorganizing its franchise structure as it targets top agents

The approach is focused on tailoring resources and training

National /
Feb.February 07, 2019 11:35 AM

(Credit: iStock)

RE/MAX is shaking up its franchise structure and focusing more of its strategy on training.

The brokerage is breaking its franchises into four stages of development, Inman reported. Part of the change includes reworking the regional development and training teams.

“The strategy behind what we’re doing here is really focused on the needs-based approach,” said Amy Somerville, the senior vice president overseeing the development and engagement team. “The needs of a new franchise owner who has just purchased a franchise and has been through our 101 training, is very different than a brokerage that has been in the business for 30 years with 10 offices and 800 agents.”

The four stages of the brokerages will be base, grow, thrive and summit — and those categories will be based on future needs. “Base” teams are new franchisees starting from square one, while “grow” brokerages already have a foundation in place. “Thrive” brokerages are looking to expand, including possible mergers and acquisitions — and “summit” teams have multiple offices and are looking at large scale M&A.

RE/MAX will also have four regions instead of 10. Each region will have a dedicated growth and development team, the report said. The changes will help RE/MAX lure in new talent, said Josh Bolgren, senior vice president overseeing the business growth team.

“Whether you’re our competitors our whether you’re Re/Max, we’re all after those top producing agents,” Bolgren said.

RE/MAX has also been trying to up its technology game. Last year, the brokerage purchased Denver-based startup booj to build a tech platform for the firm. At the time, the company said it will include, “CRM [customer relationship management software], integrated with agent office and team websites, lead cultivation tools, marketing resources, social integration and more.” [Inman] — Meenal Vamburkar


Related Articles

arrow_forward_ios
5603 Winslet Drive North in Franklin, TN with Paula Duvall
Charred $1.5M mansion finds buyer after days on market
Charred $1.5M mansion finds buyer after days on market
From left: Michael Dell with 25 Water Street, Alex Sapir with 261 Madison Avenue and Marc Holiday with One Madison Avenue (Getty, Edge Funds, Sapir Organization, SL Green)
Office properties (yes, office!) got Manhattan’s biggest December loans
Office properties (yes, office!) got Manhattan’s biggest December loans
Haute & Boss's Victor Hernandez
Unfinished Vero Beach estate hits market for record $60M
Unfinished Vero Beach estate hits market for record $60M
(Photo Illustration by The Real Deal with Getty)
RealPage faces another class-action lawsuit, this time in Florida
RealPage faces another class-action lawsuit, this time in Florida
Prada CEO Gianfranco D’Attis and 16 Gould Street (Getty; Google Maps)
East Hampton board rejects Prada CEO’s request for 11 variances
East Hampton board rejects Prada CEO’s request for 11 variances
Wall Street sees some hope for resi firms
Watch: Wall Street sees some hope for resi firms
Watch: Wall Street sees some hope for resi firms
200 East 83rd Street, Alexa Lambert, Alison Black, Shelton Smith
Naftali’s 200 East 83rd Street tops Thursday’s 10 priciest resi sales
Naftali’s 200 East 83rd Street tops Thursday’s 10 priciest resi sales
New Orleans Pelican CJ McCollum and 869 South Stonehenge Terrace in West Linn, Oregon (Google Maps, Getty)
New Orleans Pelican CJ McCollum lists Oregon home for $3.5M
New Orleans Pelican CJ McCollum lists Oregon home for $3.5M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...