Soho landlords are joining forces to win the neighborhood’s rezoning fight

But they’re already facing residence from residents and opponents

TRD New York /
Feb.February 08, 2019 11:30 AM

From left: Jared Epstein, Gale Brewer, Margaret Chin with Soho (Credit: Getty Images and Pixabay)

Both sides in the fight over a rezoning of Soho are gearing up for battle.

A group of major Soho landlords and developers have formed an advocacy organization to push rezoning in Soho and Noho.

The new group, called the “Fix Soho Noho Coalition,” includes big league property owners Vornado Realty Trust, Himmel + Meringoff, Crown Acquisitions and Olmstead Properties, according to Crain’s.

The landlords and developers are gearing up for a potentially explosive political fight over the future of zoning in Soho. In the last few decades, retail and residential development in Soho has exploded, despite the fact that it is technically not allowed under current zoning laws.

Landlords say that old rules, written when the area was largely used for manufacturing, are outdated and stand in the way of further development.

“The coalition came together to ensure there was a unified voice representing commercial and residential property owners, and advocating to make sure the city gets it right,” said Jared Epstein, vice president of Aurora Capital Associates.

Last year, the city started exploring potential rezoning in Soho and Noho to allow certain allow certain ground-floor retail and residential use in the neighborhoods.

But any proposed changes are expected to provoke public outcry and resistance. Residents and opponents, like the Soho Alliance, packed a public meeting Wednesday evening organized by the Department of City Planning, Manhattan borough president Gale Brewer and city councilmember Margaret Chin, according to Crain’s.

The neighborhood’s last rezoning in 1971, when the city legalized live-work spaces for artists. In 1982, the state passed the Loft Law, which allowed certain tenants using space illegally to avoid eviction.

The process of public input is expected to last until June, after which the mayor’s office will draw up a formal rezoning plan. That plan will then undergo formal review process. [Crain’s] – Decca Muldowney

Related Articles


California passes landmark rent control law

WeWork leases in Soho and Flatiron could be in trouble, according to a report (Credit: iStock)

WeWork leases in Soho, Flatiron most at risk: report

Nuveen CEO Vijay Advani, Blackstone President & COO Jonathan Gray and one of the Texas properties

Blackstone just sold off a 29M sf national industrial portfolio

From left: Mark Levine, Corey Johnson, and Marisa Lago with Morningside Heights (Credit: Getty Images and Wikipedia)

Manhattan rezoning forges ahead — without the de Blasio administration

Inwood has stayed affordable for a remarkably long time. That could soon change. (Credit: Wikipedia)

Inwood braces for gentrification

Industry City CEO Andrew Kimball, Brooklyn City Council member Carlos Menchaca and Industry City (Credit: Getty Images)

Industry City made five concessions for rezoning. It wasn’t enough

Adam Neumann in talks about his future role, Sheldon Solow’s son makes a winery play: Daily digest

The Watchtower building at 25 Columbia Heights, CIM Group’s Shaul Kuba (right) and LIVWRK’s Asher Abehsera (Credit: Wikipedia, CIM Group, and LinkedIn)

JPMorgan leads $335M refi for CIM and LIVWRK’s Watchtower renovation