The Real Deal New York

Mobile marketing company takes 56K sf at Vornado’s 330 West 34th Street

Braze, formerly Appboy, will be subletting from Outcome Health
February 26, 2019 09:30AM

Braze CEO Bill Magnuson and 330 West 34th Street (Credit: Twitter and Google Maps)

Mobile marketing vendor Braze, formerly known by the unfortunate name Appboy, is doubling its office space in the Garment District and moving five blocks south, to Vornado Realty Trust’s 330 West 34th Street.

The company signed a five-year deal with subtenant Outcome Health for 56,000 square feet on the 17th and 18th floors of the 18-story building, Commercial Observer reported. Braze currently occupies 27,000 square feet at the Gural family’s 318 West 39th Street.

The sublandlord, health information startup Outcome Health, is currently under investigation by the Department of Justice due to fraud allegations from investors. Outcome first moved into the building as a subtenant itself, subletting 56,000 square feet from digital marketers Yodle in 2017.

Braze, which develops software for companies to send out mobile marketing messages, counts HBO, ABC News and Venmo among its clients. The company closed on an $80 million Series E funding round in October.

Other tenants at the 689,000-square foot building include home improvement website, construction firm Structure Tone, and women’s clothing retailer New York & Company. [CO] — Kevin Sun