Mobile marketing company takes 56K sf at Vornado’s 330 West 34th Street

Braze, formerly Appboy, will be subletting from Outcome Health

New York /
Feb.February 26, 2019 09:30 AM

Braze CEO Bill Magnuson and 330 West 34th Street (Credit: Twitter and Google Maps)

Mobile marketing vendor Braze, formerly known by the unfortunate name Appboy, is doubling its office space in the Garment District and moving five blocks south, to Vornado Realty Trust’s 330 West 34th Street.

The company signed a five-year deal with subtenant Outcome Health for 56,000 square feet on the 17th and 18th floors of the 18-story building, Commercial Observer reported. Braze currently occupies 27,000 square feet at the Gural family’s 318 West 39th Street.

The sublandlord, health information startup Outcome Health, is currently under investigation by the Department of Justice due to fraud allegations from investors. Outcome first moved into the building as a subtenant itself, subletting 56,000 square feet from digital marketers Yodle in 2017.

Braze, which develops software for companies to send out mobile marketing messages, counts HBO, ABC News and Venmo among its clients. The company closed on an $80 million Series E funding round in October.

Other tenants at the 689,000-square foot building include home improvement website HomeAdvisor.com, construction firm Structure Tone, and women’s clothing retailer New York & Company. [CO] — Kevin Sun


Related Articles

arrow_forward_ios
Vornado's Steve Roth and 220 Central Park South (Credit: Getty Images, iStock)
Free and clear: Vornado pays off debt at 220 CPS
Free and clear: Vornado pays off debt at 220 CPS
Vornado chairman and CEO Steven Roth, and 608 Fifth Avenue (Credit: Getty Images)
“Negative surprises”: Vornado execs talk retail struggles on Q2 earnings call
“Negative surprises”: Vornado execs talk retail struggles on Q2 earnings call
Steven Roth, CEO of Vornado and 640 Fifth Avenue (Credit: Getty Images and Vornado Realty Trust)
Bank of China issues $500M to Vornado in refi of 640 Fifth Avenue
Bank of China issues $500M to Vornado in refi of 640 Fifth Avenue
Sonder CEO Francis Davidson and 130 Duane Street (Sonder, Google Maps)
Premier Equities buys Tribeca hotel, inks Sonder to lease
Premier Equities buys Tribeca hotel, inks Sonder to lease
Private investment funds targeting real estate had about $356 billion in cash reserves in April. (iStock)
Pension funds, private equity splurge on real estate
Pension funds, private equity splurge on real estate
1959 Jerome Avenue, 133-33 Brookville Boulevard and 407 Park Avenue. (Google Maps)
Office deals top last week’s mid-market i-sales
Office deals top last week’s mid-market i-sales
Marc Ganzi (Photo by Sonya Revell)
How Marc Ganzi bet Colony Capital’s future on the next-gen economy
How Marc Ganzi bet Colony Capital’s future on the next-gen economy
(Moinian Group, CVS)
CVS signs lease for 512 7th Avenue store
CVS signs lease for 512 7th Avenue store
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...