Compass tweaks listings platform in hopes of gaining competition’s “trust”

Brokerage's portal now displays listing agent info for every listing

TRD NATIONAL /
Mar.March 18, 2019 05:00 PM

Compass’ website now prominently displays listing agent details for every listing regardless of which firm the broker is from.

Compass has developed a reputation over the years as cutthroat, but the brokerage wants competing agents to know it won’t hide their identities on its listing platform.

The brokerage’s website now prominently displays listing agent details for every listing regardless of which firm the broker is from. Compass said the change promotes greater transparency.

“We hope other brokerages will appreciate the transparency and trust of always showing their listing agents,” CEO Robert Reffkin said in a statement.

Listing agent information has long been a point of contention for brokers using StreetEasy, owned by Zillow Group. In January, StreetEasy said the contact box “has been redesigned to educate buyers about buyer’s agents and provide Premier Agents with more quality and better-informed leads.”

Compass has been an outspoken critic of StreetEasy for years. Earlier this year, the listings portal rolled out a new program that would allow agents to pay to bypass Premier Agents on their listings. At the time, Compass noted it doesn’t “encourage a world where people have to pay to be on their listings.”

Compass’ platform change also plays into many agents’ desire for more transparency both within their own community and on listings websites.

Manhattan broker advocacy group NYRAC previously told The Real Deal that the issue was among their priorities. Co-founder Heather McDonough Domi, a Compass agent, said the group’s members were upset about StreetEasy’s change, which they feel is misleading to consumers. The group said it’s also been in conversation with the Real Estate Board of New York about disclosure on aggregator websites.


Related Articles

arrow_forward_ios
Eric Gordon

Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world

Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Big Tech locations in NYC

MAP: Here’s a look at all the Big Tech locations in NYC

MAP: Here’s a look at all the Big Tech locations in NYC
What will proptech look like in 2019 and beyond?

What will proptech look like in 2019 and beyond?

What will proptech look like in 2019 and beyond?
421 Broome Street (Google Maps)

Soho penthouse buy sets record despite price chop

Soho penthouse buy sets record despite price chop
Oxford Property Group CEO Adam Mahfouda and (inset) the late Bianka Yankov (Mahfouda courtesy of Propco Holdings, iStock, Linkedin)

Oxford Property Group acquires Spire, expands to nearly 800 agents

Oxford Property Group acquires Spire, expands to nearly 800 agents
Brooklyn’s Sunset Park is in the midst of a severe housing crisis and in desperate need of affordable housing. (Photo by Jim.henderson via Wikipedia)

Sunset Park faces severe affordable housing shortage: report

Sunset Park faces severe affordable housing shortage: report
(iStock)

Is winter coming? Real estate stocks dragged down by 4th week of market decline

Is winter coming? Real estate stocks dragged down by 4th week of market decline
209 Dean Street and 315 Adelphi Street (Google Maps)

Sprawling Brooklyn townhouses drive week’s priciest deals

Sprawling Brooklyn townhouses drive week’s priciest deals
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...