Fifth Avenue takes another hit: Tommy Hilfiger is leaving its flagship

The fashion behemoth said its focus is shifting to "digitally savvy North American consumers"

Mar.March 27, 2019 10:06 AM

Tommy Hilfiger at 681 Fifth Avenue and designer Tommy Hilfiger (Credit: Google Maps and Getty Images)

Another Fifth Avenue fashion titan has announced it will shutter its flagship on the famed shopping strip, serving a reminder of the decline of brick-and-mortar retail.

Tommy Hilfiger will close its 22,000-square-foot store at 681 Fifth Avenue, according to Women’s Wear Daily. The company will also reportedly close its store on Collins Avenue in Miami Beach at the end of April.

In a statement to WWD, Hilfiger’s chief executive of global, Daniel Grieder, said the move was to “further reach and engage with digitally savvy North American consumers.”

“We will focus on next generation retail experiences and partnerships to stay ahead of today’s continuously changing shopping habits and preferences,” the statement read.

The move comes after other fashion giants have closed on Fifth Avenue, including Polo Ralph Lauren, the Gap and Lord & Taylor.

Hilfiger has offloaded other sites recently. In February, the company sold the Raleigh Hotel in Miami Beach to developer Michael Shvo for $103 million.

In 2016, Hilfiger moved his eponymous company’s headquarters to RFR Realty’s 285 Madison Avenue, where it took 150,000 square feet. [WWD] — David Jeans 

Related Articles

Brookfield Asset Management CEO Bruce Flatt

“We underwrite every investment like we’re going to hit a recession”: Brookfield CEO

Kitopi CEO Mohamad Ballout (Credit: Kitopi and iStock)

“Smart” kitchen and delivery startup raises $60M for US expansion

Cadre founder Ryan Williams and Allen Smith

Cadre brings on former Four Seasons CEO as president

AKS Capital Partners Managing Partners Aaron Appel and Walker & Dunlop CEO Willy Walker

Walker & Dunlop acquires Aaron Appel’s AKS Capital Partners

From left: Publisher and founder Amir Korangy, Editor-in-chief Stuart Elliott and VP of Corporate Development Yoav Barilan

TRD’s founders share war stories from over the years

As the years go by_A look back at 17 years of real estate history

A look back at 17 years of real estate history

Vornado CEO Steve Roth and 595 Madison Avenue (Credit: Google Maps and Getty Images)

Fendi, Berluti take over old Coach flagship at 595 Madison

From left: Authentic Brands Group CEO Jamie Salter, Simon Property Group CEO David Simon, and Forever 21 CEO Do Won Chang (Credit: Getty Images)

Forever 21’s biggest landlord could become its new owner