Fifth Avenue takes another hit: Tommy Hilfiger is leaving its flagship

The fashion behemoth said its focus is shifting to "digitally savvy North American consumers"

New York /
Mar.March 27, 2019 10:06 AM

Tommy Hilfiger at 681 Fifth Avenue and designer Tommy Hilfiger (Credit: Google Maps and Getty Images)

Another Fifth Avenue fashion titan has announced it will shutter its flagship on the famed shopping strip, serving a reminder of the decline of brick-and-mortar retail.

Tommy Hilfiger will close its 22,000-square-foot store at 681 Fifth Avenue, according to Women’s Wear Daily. The company will also reportedly close its store on Collins Avenue in Miami Beach at the end of April.

In a statement to WWD, Hilfiger’s chief executive of global, Daniel Grieder, said the move was to “further reach and engage with digitally savvy North American consumers.”

“We will focus on next generation retail experiences and partnerships to stay ahead of today’s continuously changing shopping habits and preferences,” the statement read.

The move comes after other fashion giants have closed on Fifth Avenue, including Polo Ralph Lauren, the Gap and Lord & Taylor.

Hilfiger has offloaded other sites recently. In February, the company sold the Raleigh Hotel in Miami Beach to developer Michael Shvo for $103 million.

In 2016, Hilfiger moved his eponymous company’s headquarters to RFR Realty’s 285 Madison Avenue, where it took 150,000 square feet. [WWD] — David Jeans 


Related Articles

arrow_forward_ios
Ryan Serhant and Gary Barnett on Development Slowdown in Pandemic
Coffee Talk: Extell’s Gary Barnett and Ryan Serhant
Coffee Talk: Extell’s Gary Barnett and Ryan Serhant
Cushman & Wakefield CEO Brett White
Cushman reports 10% drop in revenue in 2020
Cushman reports 10% drop in revenue in 2020
Central Queens Academy's Ashish Kapadia and United's Chris Jiashu Xu with a rendering of 88-08 Justice Avenue (Linkedin, iStock)
Charter school takes 85K sf in Queens condo building
Charter school takes 85K sf in Queens condo building
(IStock illustration by Kevin Rebong)
Smaller cities look to cash in on shift to remote work
Smaller cities look to cash in on shift to remote work
421-427 East 14th Street (Google Maps, iStock)
Stuy Town to get new 17K sf grocery store
Stuy Town to get new 17K sf grocery store
Photo illustration of Mayor Bill de Blasio as Uncle Sam (iStock, Getty/Illustration by Kevin Rebong)
NYC has $1.3B in unpaid property taxes
NYC has $1.3B in unpaid property taxes
Photo illustration of RXR Realty CEO Scott Rechler (Getty, iStock)
Office landlords offer no-wait Covid tests to lure workers back
Office landlords offer no-wait Covid tests to lure workers back
(iStock/Illustration by Alexis Manrodt for The Real Deal)
Manhattan job losses in Q3 worst of any large county in the US
Manhattan job losses in Q3 worst of any large county in the US
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...