Fashion house Badgley Mischka to take naming rights, two floors at Midtown tower

The firm is moving from its NoMad location to 133 West 52nd Street
April 24, 2019 09:30AM

133 West 52nd Street (Credit: Google Maps)

133 West 52nd Street (Credit: Google Maps)

Fashion house Badgley Mischka is set to move into 133 West 52nd Street after it secured a 10-year lease in the building.

The firm will take just under 26,000 square feet on the fifth and sixth floors of Plaza 52, a 46-story tower, according to the New York Post. The fashion brand, worn by a host of celebrities, also received naming rights for the front of the building.

The asking rent was $78 per square foot.

Formerly the Flatotel hotel, the building consists of 109 residential condos above a 56,000-square-foot retail space below. The commercial retail portion was purchased last year by Ariel Lahmi’s Beekman Real Estate Investment Management for $46 million. It was previously owned by MRP Realty and its Boston-based private equity partner Long Wharf Real Estate Ventures.

The fashion brand, established by Mark Badgley and James Mischka, will reportedly move from its current 8,000 square feet space at 550 Seventh Avenue. [NYP] — David Jeans