Fashion house Badgley Mischka to take naming rights, two floors at Midtown tower

The firm is moving from its NoMad location to 133 West 52nd Street

New York /
Apr.April 24, 2019 09:30 AM
133 West 52nd Street (Credit: Google Maps)

133 West 52nd Street (Credit: Google Maps)

Fashion house Badgley Mischka is set to move into 133 West 52nd Street after it secured a 10-year lease in the building.

The firm will take just under 26,000 square feet on the fifth and sixth floors of Plaza 52, a 46-story tower, according to the New York Post. The fashion brand, worn by a host of celebrities, also received naming rights for the front of the building.

The asking rent was $78 per square foot.

Formerly the Flatotel hotel, the building consists of 109 residential condos above a 56,000-square-foot retail space below. The commercial retail portion was purchased last year by Ariel Lahmi’s Beekman Real Estate Investment Management for $46 million. It was previously owned by MRP Realty and its Boston-based private equity partner Long Wharf Real Estate Ventures.

The fashion brand, established by Mark Badgley and James Mischka, will reportedly move from its current 8,000 square feet space at 550 Seventh Avenue. [NYP] — David Jeans


Related Articles

arrow_forward_ios
Mayor Bill de Blasio (Getty, iStock)
NYC to require vaccines for indoor dining, gyms and performance venues
NYC to require vaccines for indoor dining, gyms and performance venues
Family feud for $11M Lundy’s restaurant building boils over
Family feud for $11M Lundy’s restaurant building boils over
Family feud for $11M Lundy’s restaurant building boils over
Photo Illustration of Paramount Group Chairman, CEO and President Albert Behler in a Manhattan Equinox (Paramount, Equinox, Getty)
Despite rent-deferral agreement, landlord claims Equinox still won’t pay
Despite rent-deferral agreement, landlord claims Equinox still won’t pay
The rise of e-commerce, fueled by the pandemic, has created unprecedented demand for cardboard-producing facilities. (iStock)
Cardboard demand could fuel an industrial real estate boom
Cardboard demand could fuel an industrial real estate boom
MSCI CEO Henry Fernandez and Real Capital Analytics founder Robert White (MSCI)
MSCI to acquire Real Capital Analytics for $950M
MSCI to acquire Real Capital Analytics for $950M
Donald Trump and the Trump International Hotel & Tower in Chicago (Getty, iStock)
Donald Trump is owed $1M tax refund on Chicago skyscraper
Donald Trump is owed $1M tax refund on Chicago skyscraper
From left: One WTC, Douglas Durst, Donald and Steven Newhouse (iStock, Getty)
Condé Nast pays back rent at One WTC, ending standoff with Durst
Condé Nast pays back rent at One WTC, ending standoff with Durst
Floor & Decor CEO Thomas Taylor and 4 Henry St in Commack (Floor & Decor and Google Maps)
Floor & Decor moving into site of shuttered Target in Commack
Floor & Decor moving into site of shuttered Target in Commack
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...