Fashion house Badgley Mischka is set to move into 133 West 52nd Street after it secured a 10-year lease in the building.
The firm will take just under 26,000 square feet on the fifth and sixth floors of Plaza 52, a 46-story tower, according to the New York Post. The fashion brand, worn by a host of celebrities, also received naming rights for the front of the building.
The asking rent was $78 per square foot.
Formerly the Flatotel hotel, the building consists of 109 residential condos above a 56,000-square-foot retail space below. The commercial retail portion was purchased last year by Ariel Lahmi’s Beekman Real Estate Investment Management for $46 million. It was previously owned by MRP Realty and its Boston-based private equity partner Long Wharf Real Estate Ventures.