Fashion house Badgley Mischka to take naming rights, two floors at Midtown tower

The firm is moving from its NoMad location to 133 West 52nd Street

TRD New York /
Apr.April 24, 2019 09:30 AM
133 West 52nd Street (Credit: Google Maps)

133 West 52nd Street (Credit: Google Maps)

Fashion house Badgley Mischka is set to move into 133 West 52nd Street after it secured a 10-year lease in the building.

The firm will take just under 26,000 square feet on the fifth and sixth floors of Plaza 52, a 46-story tower, according to the New York Post. The fashion brand, worn by a host of celebrities, also received naming rights for the front of the building.

The asking rent was $78 per square foot.

Formerly the Flatotel hotel, the building consists of 109 residential condos above a 56,000-square-foot retail space below. The commercial retail portion was purchased last year by Ariel Lahmi’s Beekman Real Estate Investment Management for $46 million. It was previously owned by MRP Realty and its Boston-based private equity partner Long Wharf Real Estate Ventures.

The fashion brand, established by Mark Badgley and James Mischka, will reportedly move from its current 8,000 square feet space at 550 Seventh Avenue. [NYP] — David Jeans


Related Articles

arrow_forward_ios
An aerial view of a pop-up drive-in theater built in the parking lot at the Broadway Commons in Hicksville, New York (Getty)

Covid pummeled shopping centers, but their parking lots are thriving

Covid pummeled shopping centers, but their parking lots are thriving
20 West 33rd Street (20West33rd)

Furnishing firm picks up 4 condos at 60 Guilders, Carlyle’s Midtown South project

Furnishing firm picks up 4 condos at 60 Guilders, Carlyle’s Midtown South project
Bank OZK CEO George Gleason (Unsplash; Bank OZK)

Bank OZK’s lending up in third quarter

Bank OZK’s lending up in third quarter
Gap CEO Sonia Syngal (Getty)

Gap Inc. will close 350 stores and exit malls entirely

Gap Inc. will close 350 stores and exit malls entirely
Steve Cohen and Citi Field (Getty)

Citi Field lease clause could stymie billionaire’s quest for the Mets

Citi Field lease clause could stymie billionaire’s quest for the Mets
Consumers are using streaming services more than ever, and data center real estate is booming (iStock)

Real estate for data centers is having a moment

Real estate for data centers is having a moment
Paul Manafort and Manhattan district attorney Cyrus Vance, Jr. (Getty)

Manafort mortgage-fraud case dismissed, again

Manafort mortgage-fraud case dismissed, again
Howard Hughes’ Saul Scherl and a rendering of 250 Water Street (Getty, The Howard Hughes Corporation/SOM)

Howard Hughes to launch review process for $1.4B Seaport tower

Howard Hughes to launch review process for $1.4B Seaport tower
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...