Marriott to enter home-sharing business

Hotel giant will take on Airbnb in the growing sector of the hospitality market

National /
Apr.April 29, 2019 08:00 AM
Marriott CEO Arne Sorenson (Credit: Getty Images, Marriott)

Marriott CEO Arne Sorenson (Credit: Getty Images, Marriott)

Marriott will take on Airbnb and other home-sharing companies by starting a new home-rental business of its own.

The company —which owns the Ritz-Carlton, Sheraton and W Hotels brands — could unveil details about the plan by next month, according to the Wall Street Journal. It has already launched a pilot program in Europe.

The program would let home-rental guests earn and redeem loyalty points just like they do when staying at other Marriott properties.

Other major hotel companies such as Hilton and Hyatt have been looking at the home-rental business as well, while Airbnb has taken steps toward the traditional hospitality business. The firm acquired Hotel Tonight last month — its biggest buy yet — and made a recent investment in Oyo Hotels & Homes. In New York, the startup is negotiating a deal with landlord RXR Realty to bring apartment-style hospitality spaces to commercial buildings.

Marriott would need to obey the same city restrictions on short-term rentals that Airbnb has been fighting against. Last year, New York City passed a law requiring the site to provide detailed information about its listings to the city, but a Manhattan federal judge blocked the law, saying it was too broad.

The hotel company partnered with London’s home-rental management firm Hostmaker in Europe to launch its pilot home-sharing platform there at 340 properties in Rome, Lisbon, London and Paris. It found that the units appealed to customers looking for more space, as well as kitchen and laundry facilities.

“It’s clear that the home-sharing phenomenon is here to stay,” hotel industry professional Ryan Meliker told the Journal, “and hotel companies want to make sure they get their piece of this pie.” [WSJ] – Eddie Small


Related Articles

arrow_forward_ios
From left: Mayor Bill de Blasio, 54 West 39th Street, 62 Grand Street, and 208 West 30th Street (Credit: Google Maps)

The Airbnb crackdown continues: City targets three more buildings

The Airbnb crackdown continues: City targets three more buildings
Mayor Bill de Blasio and Stanley “Skip” Karol, an Airbnb host (Credit: Getty Images and Youtube)

Airbnb host narrowly clears hurdle in First Amendment claim against city

Airbnb host narrowly clears hurdle in First Amendment claim against city
A West Village Airbnb listing (Credit: Airbnb)

Airbnb Luxe launched without listings in one of their biggest potential markets — why?

Airbnb Luxe launched without listings in one of their biggest potential markets — why?
The tax break allows foreign visitors to reclaim a sales tax of 20 percent on items bought in the country for more than £30 (Getty; Unsplash)

UK tax break expiration could hurt struggling retailers

UK tax break expiration could hurt struggling retailers
Istanye Park in Istanbul (Photo via Wikipedia Commons)

Turkish mall valued at $1B in deal with Qatar

Turkish mall valued at $1B in deal with Qatar
258 8th Avenue (Google, Target)

Target planning yet another NYC store in Chelsea

Target planning yet another NYC store in Chelsea
Churchill Real Estate's Justin Ehrlich and 381 Broadway (Google Maps)

Two-year Tribeca foreclosure saga continues with lawsuit over $20M

Two-year Tribeca foreclosure saga continues with lawsuit over $20M
Adam America's Omri Sachs and Dvir Cohen with 2503-2509 Broadway (Google Maps; Adam America)

Adam America secures $63M in financing for Upper West Side project

Adam America secures $63M in financing for Upper West Side project
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...