How hospitality giant Accor plans to dominate the European co-working market

Paris-based firm bringing 1,000-plus Wojo spaces to its properties

New York /
May.May 19, 2019 11:00 AM
WOJO CEO Stephane Bensimon (Credit: WOJO)

WOJO CEO Stephane Bensimon (Credit: WOJO)

Paris-based hospitality behemoth Accor has picked Airbnb’s pocket with its luxury upstart brand onefinestay. And now it’s looking to make money in co-working.

Accor announced last week that it was bringing co-working elements to 1,200 of its hospitality spaces over the next three years. If it succeeds, the play would represent the largest co-working venture in the continent.

In 2017, Accor invested in Wojo (previously named Nextdoor) through the French company’s joint venture with Bouygues Immobilier, a real estate development company.

The partnership plans to roll out Wojo spots — mostly designed for nomadic workers — in 1,000 spots across Europe by 2022, largely in Accor properties.

In an interview with Skift, executives of Accor said the investment in Wojo is part of their company’s intensified focus on guest experiences as it designs next-generation hotels.

“A few years ago, we recognized that our customers were looking for more than just a hotel room – they were looking to create new experiences,” said Franck Gervais, Accor’s CEO Europe.

Gevais said the investment in Wojo would add experiential potential of a stay at an Accor hotel: “This was the first time an international hospitality group partnered with a recognized co-working brand to create vibrant hubs where both the local community and our visitors can work and network.”

Wojo CEO Stephane Bensimon said Wojo is launching two new products that Accor hotels can incorporate. One, called Wojo Spot, provides space in under-used common areas in hotel. Wojo Corners provides greater privacy in larger spaces starting at 100 square meters.

“While we’re launching Wojo Corners inside hotels for now, there’s a ton of potential, and they can eventually be built inside railway stations, airports, and more,” Bensimon said. [Skift]Mike Seemuth


Related Articles

arrow_forward_ios
From left: Knotel’s Amol Sarva; Breather’s Bryan Murphy; WeWork’s Sandeep Mathrani and IWG’s Mark Dixon
Seismic shifts in the flex-office market
Seismic shifts in the flex-office market
News of President-elect Biden’s $1.9T stimulus plan held promise for employment and economic activity. (Getty)
Real estate stocks hold gains even as market doesn’t
Real estate stocks hold gains even as market doesn’t
Photo illustration of Aliz Hotel at 310 West 40th Street (Google Maps)
From lender with love: Bond-themed hotel sued for $40M
From lender with love: Bond-themed hotel sued for $40M
Chelsea Hotel with Ira Drukier and Richard Born (Getty)
Chelsea Hotel reno can resume after housing department drops fight
Chelsea Hotel reno can resume after housing department drops fight
325 West 33rd Street and Magna Hospitality CEO Robert Indeglia (Google Maps; Magna Hospitality)
Wells Fargo sells Penn Plaza hotel leasehold mortgage for $51M
Wells Fargo sells Penn Plaza hotel leasehold mortgage for $51M
Hilton Hotel in Times Square (Google Maps)
Hilton Times Square owner: “Take my hotel, please”
Hilton Times Square owner: “Take my hotel, please”
Some restaurants and hotels are partnering up to offer private dining in empty rooms, in an attempt to survive the economic fallout of the pandemic. (iStock)
Hotels turn empty rooms into private dining suites
Hotels turn empty rooms into private dining suites
Renderings of 159 Broadway in Williamsburg and Tillary Hotel at 85 Flatbush Avenue in Downtown Brooklyn (Photos via Stonehill Taylor; The Tillary Hotel)
Two Brooklyn hotel projects file for bankruptcy in one week
Two Brooklyn hotel projects file for bankruptcy in one week
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...