The brokerage has entered talks for its new co-working brand Hana to open its first New York location at the building, according to Crain’s. It has announced two locations outside of the city so far: one in Dallas spanning 67,000 square feet and one in Irvine, California spanning 60,000 square feet.
Hana is considering taking two floors at 3 World Trade Center spanning about 100,000 square feet overall, although no deal has been signed yet.
Co-working has been viewed as an increasing threat to brokerages like CBRE, with some firms worried companies will eventually go directly to businesses like WeWork or Knotel for space. CBRE’s launch of Hana was viewed by some as a way to stave off this possibility, and it was a move that some co-working companies did not appreciate.
“If they want to open a shingle that competes with me, I can do business with other brokers,” Knotel founder and CEO Amol Sarva told Crain’s. “They’re not going to represent us.” [Crain’s] – Eddie Small