Kaufman Org’s Jeff Rosenblatt joins office listings startup SquareFoot

Rosenblatt joined Kaufman Organization last fall

TRD New York /
Jul.July 02, 2019 09:00 AM
Jeffrey Rosenblatt and SquareFoot CEO Jonathan Wasserstrum

Jeffrey Rosenblatt and SquareFoot CEO Jonathan Wasserstrum

A veteran commercial broker says he’s joining “the 21st Century.”

Jeff Rosenblatt, most recently at the Kaufman Organization, is joining office brokerage startup SquareFoot to help expand its traditional leasing business, Crain’s reported.

The proptech firm aims to make office leasing more transparent by combining traditional brokerage work with an online platform. Rosenblatt joined the Kaufman Organization last fall amid a leadership shakeup at the former Coldwell Banker Commercial Advisors. Before that, he was at Newmark Knight Frank and Cushman & Wakefield.

“Jeff has closed on more than 1,000 transactions in his career,” SquareFoot co-founder and CEO Jonathan Wasserstrum told Crain’s. “He’s the first broker we have hired who will bring a substantial amount of business in with him.”

SquareFoot was founded by JLL veteran Wasserstrum, Aron Susman and Justin Lee in 2012, and currently has about two dozen brokers on staff.

“A lot of tenants and landlords are using this platform, and it will serve as place to connect with them,” Rosenblatt said. “The brokerage business is antiquated. I’ve decided to join the 21st century.”

In February, SquareFoot acquired commercial subletting platform PivotDesk from flexible-office space firm Industrious for an undisclosed sum. The company has raised $13.4 million since its launch. [Crain’s] – Kevin Sun


Related Articles

arrow_forward_ios
The Manhattan office market’s overall vacancy rate rose to a 24-year high of 13.3% in the third quarter (iStock)

Cushman & Wakefield paints bleak picture for Manhattan office market

Cushman & Wakefield paints bleak picture for Manhattan office market
Centric Brands CEO Jason Rabin and the Empire State Building at 350 Fifth Avenue (Centric; Pixabay)

Centric Brands downsizes at the Empire State Building

Centric Brands downsizes at the Empire State Building
55 Water Street, 399 Park Avenue, and 113-133 West 18th Street in Midtown South have each had tenants put up more than 150,000 sq ft for sublease since the pandemic began. (Google Maps)

Manhattan now has 16M sf of available office sublease space

Manhattan now has 16M sf of available office sublease space
590 Madison Avenue and IBM CEO Arvind Krishna (Google Maps; Getty Images)

Here’s what tenants are paying at the IBM building

Here’s what tenants are paying at the IBM building
From left: 245 Park Avenue, 420 Fifth Avenue and 1271 Sixth Avenue (Google Maps)

Rockefeller Foundation signs sublease in MLB’s old Park Avenue office

Rockefeller Foundation signs sublease in MLB’s old Park Avenue office
Facebook CEO Mark Zuckerberg, a rendering of the Farley Post Office building redevelopment and Vornado's Steve Roth (Credit: Getty Images, VNO)

Facebook snagged $100M discount on Farley Post Office deal

Facebook snagged $100M discount on Farley Post Office deal
Are New Yorkers coming back? These charts tell the story

Are New Yorkers coming back? These charts tell the story

Are New Yorkers coming back? These charts tell the story
Chetrit Group principal Michael Chetrit and 850 Third Avenue (Google Maps)

What tenants are paying at Chetrit’s 850 Third Ave

What tenants are paying at Chetrit’s 850 Third Ave
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...