Bond New York closes Chelsea office amid “changes”

The firm’s co-founder said it was part of a broader office consolidation

TRD New York /
Nov.November 01, 2019 06:00 PM
64 W 21st Street and Bruno Ricciotti (Credit: Google Maps)

64 W 21st Street and Bruno Ricciotti (Credit: Google Maps)

Bond New York is closing its Chelsea outpost amid “management changes.”

Co-founder Bruno Ricciotti said the closure of the firm’s 4,400-square-foot Chelsea sales office was part of a longer-term plan to consolidate into its new Midtown headquarters.

“It’s always been a small underutilized office,” he said in an emailed statement. “We have considered consolidating the operations of this office for years, our agents were aware of this and we decided it was finally time.”

Bond told agents two weeks ago they could move to their pick of company’s other four offices, according to four agents. Within the last year, Bond opened its 14,000-square-foot headquarters as well as an Upper East Side office. Ricciotti said he has no plans to close its other locations, which include offices in Union Square and Upper Manhattan.

Lee & Associates is marketing Bond’s former Chelsea office at 64 West 21st Street with an asking rent of $20,000 per month. Peter Braus, who has the listing, said in an email that, “Bond leaving doesn’t seem to be rent-related but more strategic on their part.”

When reached by phone, Douglas Wagner, Bond’s brokerage services manager, said the firm was making “management changes,” but declined to confirm the office closure or elaborate further.

Ricciotti later explained the changes were that the former Chelsea officer manager and administrator will be moving to new roles.

The closure comes as rental firms, including Bond, say the state’s new rent laws are eating into bottom lines.

Last month, brokerage heads told The Real Deal that a new $20 cap on renters’ application fees was putting pressure on revenue for their firms. At the time, Wagner said application fees weren’t a huge revenue source, “but it’s income that we rely on and now we don’t have.”

“In some cases, it actually ends up putting us in the negative,” he said.

Ricciotti denied the rent laws have any connection to the office consolidation.

“Rentals has been remarkably resilient. Fortunately, we have tons of exclusive inventory,” he noted.

One Bond agent, who spoke on the condition of anonymity, attributed Friday’s office closure in part to the application fee cap.

“It’s a new terrain and this company tends to be very proactive. They’re smart,” the person said. “People are just now starting to feel the new changes.”

But one brokerage head, who spoke on condition of anonymity, said they had been fielding calls from Bond agents inquiring about new jobs over the past two weeks.

Ricciotti acknowledged in a brief call that agents were concerned, but attributed that to TRD’s inquiries about its Chelsea office closing. In his emailed statement, he expressed surprise and said no services to agents are changing.

Write to Erin Hudson at [email protected]


Related Articles

arrow_forward_ios
From left: Bond New York's Noah Freedman, Caliber's Levi Adir, Shai Gruber and Bond New York's Bruno Ricciotti (Credit: Caliber)

Bond New York snaps up 56-agent Midtown firm

Bond New York snaps up 56-agent Midtown firm
Bond New York taps Keller Williams veteran to head downtown offices

Bond New York taps Keller Williams veteran to head downtown offices

Bond New York taps Keller Williams veteran to head downtown offices
Bond New York snags new offices as the brokerage expands

Bond New York snags new offices as the brokerage expands

Bond New York snags new offices as the brokerage expands
As Bellmarc collapsed, the agents fled. Here’s where they went

As Bellmarc collapsed, the agents fled. Here’s where they went

As Bellmarc collapsed, the agents fled. Here’s where they went
The treaty of Manhattan: In major shift, Corcoran and Elliman opt into StreetEasy’s Premier Broker program

The treaty of Manhattan: In major shift, Corcoran and Elliman opt into StreetEasy’s Premier Broker program

The treaty of Manhattan: In major shift, Corcoran and Elliman opt into StreetEasy’s Premier Broker program
Bond New York acquires Absolute Properties

Bond New York acquires Absolute Properties

Bond New York acquires Absolute Properties
Placeholder image

Stormy future for US commercial real estate, Pimco says

Stormy future for US commercial real estate, Pimco says
Landlord sues Bond New York founders for allegedly breaking Tribeca lease

Landlord sues Bond New York founders for allegedly breaking Tribeca lease

Landlord sues Bond New York founders for allegedly breaking Tribeca lease
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...