Harry Potter-themed store probably won’t get its dragon

A Manhattan community board isn’t hot on a Warner Bros. proposal

National /
Jan.January 12, 2020 08:00 AM
The Wizarding World of Harry Potter (Credit: Getty Images)

The Wizarding World of Harry Potter (Credit: Getty Images)

Dragons, magic wands, and whimsy are rare topics for discussion at New York City community board meetings, but they were this month.

After a Tuesday night debate, Manhattan Community Board 5’s landmark committee voted against a proposal to build an elaborate Harry Potter-themed retail store — that includes a fiberglass dragon — on Broadway in the Flatiron District, according to the New York Post.

The proposal came from Warner Bros. Entertainment, which wants to add six “wand-style” flagpoles along with the dragon to the facade of the landmarked Mortimer Building, a late 19th century office building a block away from the Flatiron Building.

The proposal is part of Warner Bros. planned “Wizarding World” store and attraction. The company also wants to serve food and drinks, set up a service window on Broadway, and create a sidewalk cafe.

But the committee was most concerned about the plans for the nearly 160-year-old building’s facade. Allowing the dragon and the flagpoles would open the floodgates for retailers to engage in all sorts of aesthetic perversions, some on the board said.

“If Harry Potter can put a dragon, then Nike can put a shoe, then a bakery down the block could put a croissant, and then where do you stop?” said committee chair Layla Law-Gisiko.
The committee will send its recommendation to the full community board for a vote later this month. The issue then goes to the city’s Landmarks Preservation Commission for a binding vote. While community board recommendations aren’t themselves binding, the LPC and local city councilmember typically give weight to them. [New York Post]Dennis Lynch


Related Articles

arrow_forward_ios
Pharrell Williams and David Lerner with a photo of 2545 Northwest Third Avenue and a rendering of the Billionaire Boys Club exterior (Getty, Google Maps, Lerner Family Properties)

Pharrell’s Billionaire Boys Club to open store in Wynwood

Pharrell’s Billionaire Boys Club to open store in Wynwood
The second-largest movie theater operator in the U.S. is hunting for a financial lifeline (iStock)

Regal Cinemas in talks for rescue deal

Regal Cinemas in talks for rescue deal
For many movie theaters, Covid-19, which has kept viewers at home and new releases from the screen, feels like the final curtain. (iStock)

Curtains: What to do with movie theaters

Curtains: What to do with movie theaters
Target COO John Mulligan (Getty)

Target to open 40 new stores a year; Q3 income jumps

Target to open 40 new stores a year; Q3 income jumps
Andrew Rigie, executive director of the NYC Hospitality Alliance (Photos via Getty; Institute of Culinary Education)

88% of NYC restaurants could not make October rent

88% of NYC restaurants could not make October rent
(iStock)

Studies suggest targeted lockdowns of restaurants, gyms, hotels to curb Covid

Studies suggest targeted lockdowns of restaurants, gyms, hotels to curb Covid
Vornado CEO Steven Roth, Oxford Properties president Michael Turner and 650 Madison Avenue (Getty, Linkedin, VNO)

Here’s what tenants are paying at Vornado & Oxford’s 650 Madison

Here’s what tenants are paying at Vornado & Oxford’s 650 Madison
(Getty, iStock)

New York’s Covid-fueled retail apocalypse hits condo and co-op owners

New York’s Covid-fueled retail apocalypse hits condo and co-op owners
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...