Rolex gliding into the Meatpacking District

Luxury watchmaker inks a lease at the former Dean & Deluca space

New York /
Jan.January 14, 2020 09:00 PM
29 Ninth Avenue (Credit: Google Maps and iStock)

29 Ninth Avenue (Credit: Google Maps and iStock)

The Meatpacking District’s Hermès store is about to get a luxury neighbor.

Sources told The Real Deal that famed watchmaker Rolex is opening a store in the trendy neighborhood, which has become known more for its athleisure shops and casual fashion brands than for luxury boutiques.

Rolex’s retail partner, Tourneau, inked a lease for roughly 3,500 square feet at Midtown Equities’ 29 Ninth Avenue, the sources said. The building is the home of the exclusive social club Soho House.

The rent works out to $2.1 million per year.

Representatives for Rolex and Midtown Equities could not be immediately reached for comment. Andrew Goldberg at CBRE represented Rolex while Cushman & Wakefield’s Joanne Podell and Mary Clayton negotiated the deal for Midtown Equities. The brokers did not immediately respond to requests for comment.

Rolex is moving into the space that briefly hosted Dean & Deluca’s Stage eatery over the summer before the iconic gourmet grocer began closing all of its stores.

The property is about a block north of the spot where luxury handbag retailer Hermès opened a store at 46-48 Gansevoort Street.

It’s not clear what Rolex has planned for its new location, but when Hermès announced it was coming to the neighborhood, the company’s president said its store would have a more youthful, “downtown feel.”

The Meatpacking District got its start as a shopping destination in the 1990s, when the clothing store Jeffrey New York and designers like Stella McCartney and Alexander McQueen were selling high fashion as the last of neighborhood’s meatpacking businesses were on their way out. But in recent years the area has drawn more casual brands such as Lululemon and Levi’s.


Related Articles

arrow_forward_ios
Stripes founder Ken Fox and a rendering of 40 10th Avenue (Stripes, Neoscape)
Private equity firm carves out 14K sf at Aurora’s Solar Carve building
Private equity firm carves out 14K sf at Aurora’s Solar Carve building
Tavros' Dov Barnett and a rendering of the current proposal at 44-54 Ninth Avenue and 351-355 West 14th Street (Tavros, Renderings via BKSK)
City orders Meatpacking office developer to dismantle, rebuild slouching façades
City orders Meatpacking office developer to dismantle, rebuild slouching façades
Gucci pops up at Thor's Meatpacking property
Gucci pops up at Thor’s Meatpacking property
Gucci pops up at Thor’s Meatpacking property
405 West 13th Street and Engine No. 1’s Chris James (BKSK, Engine 1)
Activist hedge fund Engine No. 1 to open Meatpacking District office
Activist hedge fund Engine No. 1 to open Meatpacking District office
The Meatpacking District is now committing to a car-less future full-time after a pandemic-induced experiment. (iStock)
Cars permanently banned from Meatpacking District
Cars permanently banned from Meatpacking District
Tavros Capital Partners' Nicholas Silvers and Dov Barnett with a rending 351 West 14th Street (Tavros, BKSK Architects)
Tavros nabs refi on Meatpacking District properties it wants to redevelop
Tavros nabs refi on Meatpacking District properties it wants to redevelop
415 West 13th Street is currently occupied by clothing retailer Allsaints. (Google Maps)
Appraiser cuts Meatpacking District store’s valuation to the bone
Appraiser cuts Meatpacking District store’s valuation to the bone
2 Ninth Ave (Google Maps, Lucid Motors)
Lucid Motors inks Meatpacking District lease
Lucid Motors inks Meatpacking District lease
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...