Curbed folded into New York Magazine

Move makes struggling website “more sustainable,” says parent Vox Media

National /
Apr.April 29, 2020 12:50 PM
Shortly after announcing furloughs and pay cuts, Vox Media has folded Curbed into NYMag, which it bought in September

Shortly after announcing furloughs and pay cuts, Vox Media has folded Curbed into NYMag, which it bought in September

Curbed, a 14-year-old but recently hobbled digital publication focused on real estate and urban development, will be folded into New York Magazine on May 1.

A spokesperson for Vox Media, the parent company of both publications, confirmed the news, first reported by The Daily Beast’s Max Tani.

The spokesperson said the company expects to “relaunch Curbed as part of New York [Magazine] later this year.”

A source familiar with the matter said Curbed will continue to have its own domain but will be nested within New York Magazine’s homepage and site navigation, similar to publications such as The Cut or Vulture.

Curbed’s coverage of the real estate industry will not change under its new umbrella, the Vox spokesperson said.

“We believe this sets Curbed — a beloved brand and home to some of the strongest digital journalism on real estate, architecture, design and urbanism being published — on a path that’s editorially ambitious while also more sustainable as a business,” the spokesman said in a statement.

Earlier this month, Vox Media announced its own moves toward sustainability: furloughs for three months effective May 1 and a pay cut for top earners including its chief executives. It cited a decline in advertising revenue from the pandemic.

CNBC reported that about 100 employees were furloughed, and cited sources saying the decision was based on coverage areas that Vox views as diminished by stay-at-home mandates.

Curbed’s city publications in Atlanta, Austin, Boston, Chicago and Detroit will stop publishing during the furlough period. Curbed’s publications in New York City, Los Angeles and San Francisco will continue with reduced frequency and editorial staff.

Vox Media acquired New York Magazine in September in an all-stock deal. In November Vox announced it would stop Curbed’s publications in Seattle, New Orleans, Philadelphia and Washington, D.C.. Vox Media bought Curbed in 2013.

Write to Erin Hudson at [email protected]


Related Articles

arrow_forward_ios
The price of a new home in China’s largest cities fell for the first time since 2015
New home prices in China’s largest cities fall for first time since 2015
New home prices in China’s largest cities fall for first time since 2015
Real estate powers Blackstone’s best quarter ever
Real estate powers Blackstone’s best quarter ever
Real estate powers Blackstone’s best quarter ever
Single-family rentals are increasingly seen as a more realistic alternative to ownership, given the hot housing market and income inequality. (iStock)
Single-family rentals soaring in hot housing market
Single-family rentals soaring in hot housing market
Terreno Realty CEO W. Blake Baird and an aerial of the property (Google Maps)
Terreno Realty pays $44M for NJ industrial site
Terreno Realty pays $44M for NJ industrial site
Madison Realty Capital Co-Founders Josh Zegen and Brian Shatz with a rendering of the River North development (Madison Realty Capital, FXCollaborative)
Madison Realty’s altered plans for SI complex approved
Madison Realty’s altered plans for SI complex approved
Pandemic forces mom-and-pop landlord to sell out
Pandemic forces mom-and-pop landlord to sell out
Pandemic forces mom-and-pop landlord to sell out
(Getty)
Manhattan buyers shun fixer-uppers
Manhattan buyers shun fixer-uppers
Sheldon Solow and the Hamptons estate (Getty, Douglas Elliman)
Sheldon Solow’s Hamptons home gets $10M price cut
Sheldon Solow’s Hamptons home gets $10M price cut
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...