Resort-town hotels bounce back in reopening states, providing industry with hope of a return

Towns in Florida and Texas saw occupancy rates rise in first “real weekend” of relaxed restrictions, according to STR

National /
May.May 06, 2020 03:44 PM
A Disney resort hotel in Kissimmee, Florida and Galveston, Texas with STR senior vice president Jan Freitag (Credit: MARK FELIX/AFP /AFP and DANIEL SLIM/AFP via Getty Images)

A Disney resort hotel in Kissimmee, Florida and Galveston, Texas with STR senior vice president Jan Freitag (Credit: MARK FELIX/AFP /AFP and DANIEL SLIM/AFP via Getty Images)

Hotels bounced back last week at tourist destinations in states like Florida and Texas which have begun reopening — a sign that the industry could rebound once more states relax pandemic restrictions.

Texas cities like Galveston and Corpus Christie led the boost in occupancy last week, alongside Florida destinations such as Daytona Beach, Panama City and Fort Walton Beach, according to hospitality data firm STR. Overall, the hotel occupancy rate in the U.S. was 28.6 percent last week, up from 26 percent the week prior.

“The first ‘real weekend’ with eased Covid-19 restrictions showed an obvious jump in hotel demand, especially in popular, warm-weather leisure spots,” STR senior vice president of lodging insights Jan Freitag said. “Whether or not this becomes a trend remains to be seen, but the fact that there were people instantly willing to head out for leisure activity and stay in hotels is a positive sign for the industry.”

Hotel occupancies had nosedived for weeks as states shut down to try to contain the spread of the coronavirus.

Some of the hardest hit areas have seen improvements as first responders and medical workers occupied rooms. In New York City, occupancy last week was nearly 45 percent, up from about 41 percent the week prior. Occupancy bottomed out at about 15 percent in late March.

In Los Angeles, occupancy climbed to nearly 34 percent, up from just shy of 30 percent the week earlier. Chicago occupancy remained relatively flat at around 24 percent, and Miami occupancy creeped up just slightly to about 26 percent.

Contact Rich Bockmann at [email protected] or 908-415-5229.


Related Articles

arrow_forward_ios
Renaissance Westchester Hotel entrance (Marriott)
Renaissance Westchester Hotel to shutter West Harrison property
Renaissance Westchester Hotel to shutter West Harrison property
Queens Councilman Francisco Moya (iStock, New York City Council)
City Council bill would force hotels to pay severance to laid-off workers
City Council bill would force hotels to pay severance to laid-off workers
Bill Gate and the Four Seasons in Beverly Hills (Getty)
Bill Gates’ Cascade taking over Four Seasons Hotels & Resorts
Bill Gates’ Cascade taking over Four Seasons Hotels & Resorts
Donald Trump with Trump International Hotel in Washington DC (Getty, Trump Hotels)
Trump Org in “advanced talks” to sell DC Hotel lease
Trump Org in “advanced talks” to sell DC Hotel lease
After months of robust recovery, restaurants & bars let go more workers last month than they hired, retail’s slide accelerated, and the return to the office stalled. (iStock)
Delta variant slams door on hospitality hiring
Delta variant slams door on hospitality hiring
Digital Bridge’s Marc Ganzi and the Sheraton San Jose Hotel and Four Points by Sheraton Pleasanton (Ganzi by Sonya Revell, Marriott)
Digital Bridge, formerly Colony, sells off remaining hotel portfolio
Digital Bridge, formerly Colony, sells off remaining hotel portfolio
Signage from Shinnecock Indian Nation construction earlier this year (Getty)
Shinnecock Nation approves hotel and gas station projects
Shinnecock Nation approves hotel and gas station projects
Kimberly Hotel at 145 East 50th Street (iStock, Kimberly Hotel, TripAdvisor)
Housekeeper files age-discrimination suit against Kimberly Hotel
Housekeeper files age-discrimination suit against Kimberly Hotel
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...